What are the responsibilities and job description for the Hospital Liaison / External Marketer - Skilled Nursing Facility - 3628934 position at Apex Healthcare?
Hospital Liaison / External Marketer - Skilled Nursing Facility
Location: Orlando, FL
Position Type: Full-Time | Permanent Placement
A growing Skilled Nursing Facility in the Orlando, Florida market is seeking an experienced Hospital Liaison / External Marketer to drive census growth through hospital and healthcare referral relationships.
This role is built for someone who knows the SNF space, understands post-acute referrals, and can actively build and maintain relationships with hospital discharge planners, case managers, and healthcare partners throughout the region.
If you already have established hospital connections and know how to move referrals into skilled nursing, this is the kind of role where that experience matters.
Responsibilities
- Develop and maintain referral relationships with hospitals, case managers, discharge planners, and healthcare providers
- Increase patient admissions and overall SNF census growth
- Conduct outside marketing visits throughout the assigned territory
- Educate referral sources on facility services, clinical capabilities, and admissions process
- Coordinate closely with admissions and leadership teams
- Track referral activity and maintain strong follow-up communication
- Represent the facility professionally within the local healthcare community
Requirements
- Prior Skilled Nursing Facility (SNF) experience required
- Experience as a Hospital Liaison, Clinical Liaison, Community Liaison, External Marketer, or Healthcare Marketer required
- Existing hospital relationships/referral network strongly preferred
- Strong understanding of post-acute care and SNF admissions process
- Proven relationship-building and business development skills
- Reliable transportation and willingness to travel locally
Ideal Backgrounds
- SNF External Marketer
- Hospital Liaison
- Clinical Liaison
- Admissions Liaison
- Census Development Representative
Ideal Candidate
This position is ideal for someone who already knows the local healthcare landscape, has built referral relationships within hospitals, and understands how to drive census growth in the SNF environment.
Salary : $80,000 - $90,000