What are the responsibilities and job description for the External Marketing Director - Nursing Home - 3483127 position at Apex Healthcare?
External Marketing Director – Skilled Nursing Facility
Location: Titusville, FL
Overview:
A skilled nursing and rehabilitation center in Titusville is seeking an experienced External Marketing Director to lead community outreach and referral development efforts. This role focuses on strengthening partnerships with hospitals, physicians, and healthcare networks to increase admissions and maintain strong census levels.
Key Responsibilities:
- Develop and implement strategic marketing and outreach plans for the facility
- Build and maintain referral relationships with hospitals, physicians, case managers, and community organizations
- Conduct regular visits and presentations to referral sources across the region
- Partner closely with Admissions, Clinical, and Executive teams to ensure a seamless referral-to-admission process
- Monitor and analyze referral trends, market data, and census goals
- Represent the facility at community events, professional meetings, and networking functions
Qualifications:
- Minimum 3–5 years of experience in skilled nursing, long-term care, or post-acute rehabilitation
- Demonstrated success in healthcare marketing, outreach, or business development
- Strong existing relationships with hospital discharge planners, case managers, and community networks preferred
- Excellent communication, relationship-building, and negotiation skills
- Highly organized and self-driven with the ability to manage multiple priorities
- Valid Florida driver’s license and reliable transportation
Schedule & Compensation:
- Full-time, Monday–Friday with occasional after-hours events
- Competitive base salary with incentive opportunities
Salary : $80,000 - $90,000