What are the responsibilities and job description for the APCO Sales Consultant position at APCO International?
About APCO
You may have never heard of APCO. Let us introduce ourselves! We are the Association of Public Safety Communication Officials and to our 40,000 members across the nation and beyond. Founded in 1935, APCO International is the world’s oldest and largest organization of public safety communications professionals. Our members manage, operate, build and support emergency communications systems for law enforcement, fire, emergency medical and other public safety agencies.
About the Team
Join a group of skilled professionals who are committed to the public safety industry. You will join a supportive team that values life inside and outside of the organization. You’ll have a chance to travel, meet interesting people and work within a dynamic team culture. We want YOU to join our team and are so excited to meet you!
Who Should Apply
The missing piece of our business development team is a dynamic and engaging person comfortable in a sales position. A self-starter who is highly organized, detail-oriented and motivated with superior time management skills, including the ability to set priorities, meet deadlines, and manage multiple projects in a fast-paced, changing environment.
About the Role
The APCO Sales Consultant’s primary responsibility is to achieve maximum sales profitability, growth, account penetration, and market share by effectively representing and selling APCO’s full portfolio of solutions under the One APCO framework. This includes training, membership, IntelliComm software, and professional services supporting Emergency Medical Dispatch, Law Enforcement Communications, Fire Service Communications, and broader Emergency Communications Center (ECC) operations.
The APCO Sales Consultant’s primary responsibility is to achieve maximum sales profitability, growth, account penetration, and market share by effectively representing and selling APCO’s full portfolio of solutions under the One APCO framework. This includes training, membership, IntelliComm software, and professional services supporting Emergency Medical Dispatch, Law Enforcement Communications, Fire Service Communications, and broader Emergency Communications Center (ECC) operations.
This position serves as a consultative subject matter expert (SME) in public safety communications and ECC operations, specializing in identifying customer needs and delivering integrated solutions that improve performance, training outcomes, and operational effectiveness. The APCO Sales Consultant positions APCO as a trusted partner by developing new business opportunities, expanding existing accounts, and building long-term strategic relationships across the full customer lifecycle.
- Lead sales within new and existing customer accounts
- Proactively communicate with prospective customers via phone, in person, and electronic channels
- Position and cross-sell APCO’s full suite of offerings, including training, membership, IntelliComm, and professional services
- Perform and/or coordinate solution-based demonstrations tailored to customer needs
- Attend regional and national trade shows as approved
- Use Salesforce to maintain accurate CRM records, including opportunity tracking, forecasting, pipeline management, and account activity
Minimum Qualifications
- Bachelor’s degree and/or equivalent sales experience
- 5 years of experience in consultative or solution-based sales, preferably within public safety, government, or technology sectors
- Experience selling multi-product or service portfolios (e.g., software, training, and services) preferred
- Knowledge of Public Safety Communications Systems, including Computer Aided Dispatch (CAD), preferred
- Ability to travel up to 50%
Salary : $65,000 - $75,000