What are the responsibilities and job description for the Business Analyst I position at AOPA?
JOB SUMMARY:
The Business Analyst I supports accurate, accessible, and actionable reporting across the Association. As a member of the Business Intelligence team, this role collaborates with departments to collect, validate, analyze, and visualize data that informs operational and strategic decisions. The analyst also develops and maintains reports as well as dashboards in Salesforce and Tableau, analyzes digital engagement using tools such as Google Analytics and BigQuery, and contributes to consistent data practices and governance. This role is well suited for an analytical professional who can translate business questions into clear findings for technical and non-technical audiences.
ESSENTIAL FUNCTIONS:
Conduct analysis and deliver results that help leadership make data-driven decisions.
Define and track KPIs for member acquisition, conversion, engagement, and product usage.
Provide custom audience list pulls for various departments.
Monitor, analyze, and report on website traffic and user behavior using Google Analytics and other web analytics tools.
Segment audiences and analyze user journeys to support targeted outreach and personalization efforts.
Build audience models tailored to stakeholder needs.
Ensure proper tagging, tracking, and data integrity across digital platforms, including troubleshooting and validating analytics implementations.
Optimize data intake, validation, and mining processes; ensure effective modeling, visualization, and communication of outputs.
Develop automation procedures to streamline data collection and improve efficiency.
Create custom web behavior datasets to address data gaps in Salesforce and meet evolving needs of different teams.
Respond to data and analytics requests from departments across the Organization.
Collaborate with cross-functional teams to transform raw data into actionable business insights.
Assist other teams within the Organization in formulating recommendations, policies, or plans to address the Organization’s concerns.
Deliver findings and recommendations that inform strategic decisions for internal and external stakeholders.
Support the development of reports and insights analyzing key operations and business functions.
Design and maintain dashboards in Salesforce and Tableau to support program monitoring and performance tracking.
Contribute to the development and revision of operational metrics and departmental KPIs.
Promote a culture of data collaboration and continuous improvement across the Organization.
**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.
REQUIRED JOB QUALIFICATIONS:
Bachelor’s degree in a related discipline.
Minimum of three years of professional experience in analytics, conducting studies and analyses that yield meaningful insights.
Strong quantitative, analytical, communication, and presentation skills; ability to develop metrics and procedures for collecting and processing diverse and disparate data.
Knowledge of available data sources and various economic and statistical techniques; the ability to efficiently identify and analyze relevant information.
Proficient in writing code in MS SQL.
Experience in programming languages such as BigQuery, Python, R or similar.
Working knowledge and understanding of the structure of Salesforce, Google Analytics, and web traffic data.
Skilled in using data visualization software such as Tableau and Power BI.
Experience translating complex research findings into accessible insights for non-technical audiences.
Superior writing and presentation skills to communicate key findings clearly and persuasively to a diverse audience.
The ability to work effectively within and across teams in a fast-paced environment to ensure seamless collaboration and successful project execution.
PREFERRED JOB QUALIFICATIONS:
Background in client-facing professional services or a similar consulting capacity.
Certifications in one or more domains: Google Data Analytics, Tableau, Salesforce (Business Analyst, Marketing Cloud Engagement, CRM Analytics), etc.
WORKING CONDITIONS:
This position works in an office setting.
Typical working hours are 8:30 am – 5 pm, Monday through Friday, with a one-hour lunch break.
Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions if attending aviation related events, including exposure to higher altitudes and confined spaces if in a general aviation aircraft.
This position does not require travel.
PHYSICAL DEMANDS:
The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:
Sit for extended periods while working at a computer or attending meetings.
Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.
Communicate effectively via email, phone, and in-person, which requires clear speech, hearing, and vision.
Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.
Occasionally stand, walk, and reach with hands and arms during the course of normal office activities.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
ADDITIONAL INFORMATION:
This position is located at AOPA’s Frederick, MD, office.
The salary range for this position is: $63,000 - $70,000, depending on education and experience.
BENEFIT INFORMATION:
Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Flexible Spending Plans
Health Savings Plan with employer contribution (for eligible participants)
401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
Company paid Short and Long-term Disability Insurance
Company paid Life Insurance and AD&D insurance with the option to buy up
Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
Paid Holidays: 12 holidays
Personal days: 3 (prorated based on hire date)
Volunteer day: 1 (prorated based on hire date)
Work From Home Fridays
Paid Parental Leave
AOPA Membership
Employee Assistance Program
Wellness Program (earn medical insurance premium discounts)
Gym Reimbursement Program
Supplemental insurance options (critical illness, accident, hospital indemnity)
Tuition Reimbursement Program
Discount on AOPA swag
Business casual dress code
Free coffee, tea, hot cocoa
Salary : $63,000 - $70,000