What are the responsibilities and job description for the Field Marketing Manager - Pittsburgh, PA position at Anywhere Real Estate Inc.?
Job Description
Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Manager to support our real estate agents in the Pittsburgh, PA market by helping them grow their businesses using Coldwell Banker’s industry-leading programs and technology.
The Field Marketing Manager serves as the local marketing strategist and trusted advisor for agents, managers, and leadership. Acting as both a consultant and connector, this individual brings the power of the Coldwell Banker brand to life at the local level—translating national resources into impactful, market-specific strategies. From developing and executing local marketing plans to guiding agents one-on-one, this role is focused on driving business growth, strengthening the agent value proposition, and increasing engagement with our brand. This is a highly visible role for someone who thrives at the intersection of marketing, technology, and business strategy.
Essential Job Functions
Agent & Manager Support
Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Manager to support our real estate agents in the Pittsburgh, PA market by helping them grow their businesses using Coldwell Banker’s industry-leading programs and technology.
The Field Marketing Manager serves as the local marketing strategist and trusted advisor for agents, managers, and leadership. Acting as both a consultant and connector, this individual brings the power of the Coldwell Banker brand to life at the local level—translating national resources into impactful, market-specific strategies. From developing and executing local marketing plans to guiding agents one-on-one, this role is focused on driving business growth, strengthening the agent value proposition, and increasing engagement with our brand. This is a highly visible role for someone who thrives at the intersection of marketing, technology, and business strategy.
Essential Job Functions
Agent & Manager Support
- Act as a trusted marketing advisor, helping agents and managers grow their business through smarter use of tools, platforms, and strategy.
- Lead group sessions and one-on-one consultations to guide personal marketing strategy.
- Partner directly with top-producing agents to align marketing strategies with their business goals.
- Maintain strong in-office presence to support engagement, recruiting, and retention.
- Confidently represent and deliver the Coldwell Banker Global Luxury® program, providing guidance, resources, and local expertise in tandem with the luxury team.
- Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms.
- Turn new tools and capabilities into practical, easy-to-use workflows.
- Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem.
- Recruit, supervise, and coach office-based marketing coordinators, fostering a high-performance culture focused on service, expertise, and business growth.
- Develop and implement localized marketing strategies that align with the company’s growth objectives, including advertising, campaigns, and tactical programs.
- Track performance and communicate insights to leadership.
- Support recruiting efforts with customized presentations and strategic positioning.
- Collaborate with local senior leadership on recruiting, retention, and business development opportunities.
- Represent the brand with polish and confidence in meetings, events, and one-on-one interactions, building strong relationships across the market.
- Plan and execute local events and initiatives that build agent engagement and brand visibility.
- Deliver clear communications and instructions within the market to ensure successful launches of marketing programs and initiatives.
- Represent the Coldwell Banker brand with professionalism and confidence.
- Direct impact on agent success and business growth
- Exposure to leadership, top producers, and high-value recruiting conversations
- Hands-on experience with AI, digital marketing, and emerging technology
- Opportunity to develop both strategic and executional skill sets early in your career
- A strong communicator who can simplify complex ideas
- Naturally curious about marketing, technology, and business growth
- Comfortable presenting, teaching, and influencing others
- Organized, proactive, and able to manage multiple priorities
- Energized by being in the field and working directly with people
- 3 years of experience in marketing, communications, or a related field
- Minimum 2 years’ experience as a people manager
- Strong presentation, writing, and communication skills
- Ability to quickly learn and explain new technology platforms and tools
- Familiarity with social media marketing and digital content
- Experience managing multiple projects and deadlines
- Ability to travel within a designated group of assigned offices in the region
- Exposure to real estate tools and an understanding of how they support marketing and productivity
- Experience working in real estate or a field-based environment
- Understanding of personal branding and lead generation strategies
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays , Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies