What are the responsibilities and job description for the Personal Trainer/Wellness Coach position at Anytime Fitness?
Coach people. Build your own client list.
Anytime Fitness | Franklin, VA | Part-time to Full-time | $21–27/hr average with a full client schedule
We're not hiring the person with the most certificates on the wall. We're hiring the person members already go to for advice: the one who remembers names, notices when someone stops showing up, and makes a nervous first-timer feel like they belong.
If that sounds like you, we'll teach you the rest, help you get certified, and give you the clients to build a real income.
WHY THIS JOB IS DIFFERENT
- At least half your hours are coaching. This is a training job, not a front-desk job with a trainer title. The role is built so 50% or more of your paid time is spent training clients.
- We bring you the clients. Every new member is offered a fitness consultation, and you run those consults. You don't have to find leads on your own.
- No cap on earnings. Every client you add moves more of your hours from $12–15/hr to $30–40/hr. Our best trainers can work 60–75% or more of their hours as training.
- Learn before you lead. You'll shadow our NASM-certified Club Manager with real clients before you take on your own.
- Certification support. Discounted ISSA and NASM certification through our partner pricing, plus 50% reimbursed after 6 months as a certified trainer with us.
PAY
Consultations, onboarding, admin $12–15/hr
Personal training sessions $30–40/hr (30-minute sessions paid at half the hourly rate)
What that looks like with a full client schedule at a 50/50 split:
Schedule: Weekly: Yearly:
20 hrs/week (part-time), $420–$550, $21,800–$28,600
40 hrs/week (full-time), $840–$1,100, $43,700–$57,200
Train more than half your hours and you earn more. New trainers are paid the base rate while they shadow, get certified, and build a client list. Earnings rise as the client list grows.
WHO THRIVES HERE
Skills can be taught. These traits can't, and they're what we hire for:
- High energy. You bring the same enthusiasm to a 6 a.m. session as a 7 p.m. one, and members notice.
- Strong follow-up. When a client misses Tuesday, you text them before Wednesday. You track progress and check in without being asked.
- Encouraging. A beginner's first full push-up matters as much to you as an athlete's new personal record. People feel safe being out of shape around you.
- Coachable. You want feedback on your client numbers and your technique, and you act on it.
- Ownership. You see your client list as something you build, not something you're handed.
- Comfortable asking for the commitment. Recommending the right program is how you help people. You don't treat it as pushing a sale.
- Reliable. You show up on time, every time, and do what you say you'll do.
- Curious. You want to understand why an exercise works, not just which one to do next.
WHAT YOU'LL DO
- Run fitness consultations with new members and recommend the right training program
- Coach one-on-one in 30- and 60-minute formats
- Follow up with clients: progress check-ins, missed-session outreach, and goal reviews
- Support the front desk and floor during non-training hours
YOUR FIRST 90 DAYS
1. Shadow. Learn our consult process and sit in on sessions with our lead trainer.
2. Certify. Earn an NCCA-accredited certification (ISSA, NASM, ACE, ACSM, or NSCA) within 90 days.
3. Build. Take over consults and start training your own clients. From there, your client list sets your income.
REQUIREMENTS
- A current NCCA-accredited certification, or willingness to earn one within 90 days of hire
- Availability for some early mornings, evenings, and weekends
- No prior training experience required for the right person
HOW TO APPLY
Send a resume if you have one. What we really want is a short note (3–5 sentences) answering this question:
Tell us about a time you helped someone stick with something hard.
We call qualified applicants within 48 hours.
Pay: $13.00 - $40.00 per hour
Expected hours: 15.0 – 40.0 per week
Benefits:
- Continuing education credits
- Employee discount
- Flexible schedule
- Gym membership
- Opportunities for advancement
- Professional development assistance
People with a criminal record are encouraged to apply
Work Location: In person
Benefits:
Gym Membership, Reduced or Flexible Hours, Job TrainingSalary : $12 - $15