What are the responsibilities and job description for the Fitness Manager / Head Trainer position at Anytime Fitness?
Fitness Manager / Head Trainer
Anytime Fitness of the Midwest is the #1 Anytime Fitness franchise group in the region, operating 12 locations with aggressive growth plans. We are seeking a highly motivated Fitness Manager / Head Trainer who is passionate about health, inspires others, and thrives in an entrepreneurial environment.
This role is perfect for a leader who loves coaching, sales, operations, and building a world-class training culture. You will take ownership of overall club performance—including training revenue, member engagement, staff development, and operational excellence.
What You’ll Do (Responsibilities):Leadership & Operations
- Oversee the daily operations of the fitness department, ensuring the club delivers an exceptional member experience.
- Lead, train, mentor, and develop the training team; conduct orientations, ongoing development, and performance evaluations.
- Support cleanliness, equipment organization, safety standards, and overall club upkeep.
- Work cross-functionally across multiple locations to support training, sales, and operational success.
Training & Coaching Excellence
- Maintain high training standards and ensure AF Training methods are consistently delivered.
- Coach members of all fitness levels while demonstrating progressions, regressions, and safe form.
- Build strong relationships with members to improve retention and deliver meaningful results.
Sales & Business Growth
- Drive training and membership revenue through empathy-based sales conversations.
- Sell memberships, personal training, and additional services at point of sale.
- Implement creative and strategic marketing initiatives to attract new clients and retain current members.
- Partner closely with the Personal Training Team to support revenue goals and club profitability.
- Contribute entrepreneurial ideas that elevate the club, service offerings, and member experience.
Safety & Compliance
- Maintain current CPR/AED, First Aid, and accredited personal training certifications.
- Uphold all safety, operational, and brand standards.
What You Bring (Key Requirements):
- Nationally accredited Personal Training Certification (ACSM, ACE, NASM, NSCA)
- Current CPR/AED & First Aid Certification
- Strong sales skills with the ability to connect, empathize, and motivate members
- Proven leadership ability with experience coaching or managing teams
- High energy, outgoing personality, and genuine passion for helping others
- Excellent public speaking, communication, and coaching skills
- Ability to work in a fast-paced environment, prioritize, and hit performance targets
- Strong work ethic, integrity, honesty, and reliability
- Entrepreneurial mindset with the drive to grow a fitness business across multiple locations
- Ability to train all fitness levels (beginner to advanced)
Desired Experience (Nice to Have):
- Fitness industry experience
- Previous sales or membership experience
- High-energy, people-focused personality
- Strong motivation and competitive drive
Compensation
Competitive hourly rate revenue bonus sales commission
(High earning potential for top performers)
Our Core Values
- RESILIENCE – When challenges arise, we step up and take control.
- ENTHUSIASM – Everything great in fitness begins with genuine enthusiasm.
- ACCOUNTABILITY – We support our team and uphold client success.
- CARE & COURAGE – We coach with empathy, honesty, and heart.
- HUNGRY & HUMBLE – We aim high while always staying grounded and learning.
Job Types: Full-time, Part-time
Pay: $18.00 - $23.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
- High school or equivalent (Preferred)
Experience:
- Personal training: 1 year (Preferred)
- Fitness sales: 1 year (Preferred)
- Sales: 1 year (Preferred)
License/Certification:
- Personal Training (Preferred)
Work Location: In person
Salary : $18 - $23