AV Sales Specialist

Position Summary:

The AV Sales Specialist is responsible for selling audio-visual and smart home solutions to residential and commercial clients. This includes entertainment systems, whole-home audio, home theaters, smart lighting, networking, surveillance, and automation products. The specialist will educate clients on the latest technologies, conduct in-home consultations, design custom solutions, and coordinate with installers to ensure exceptional customer experience. The ideal candidate is a high-energy sales professional with a passion for technology, strong interpersonal skills, and the ability to build trust and close sales in a consultative environment.

Key Responsibilities:

New Client Acquisition & Development

• Develop new clients through prospecting custom builders, architects, property managers, real estate agents, existing client base, etc.
• Maintain CRM documentation for all new client prospecting and follow-up, including meeting or exceeding minimum prospecting KPIs.

Sales & Client Consultation

• Conduct in-home and on-site consultations to assess customer needs and preferences
• Educate clients on available AV, smart home, and networking solutions
• Design and propose customized AV systems, including equipment, layout, and pricing
• Create and present professional proposals with clear scopes of work

Lead Management

• Follow up on leads generated through marketing, showroom visits, and referrals
• Maintain CRM documentation for sales activity, customer interactions, and follow-up schedules
• Collaborate with marketing and operations teams to ensure alignment on promotions and offerings

Project Coordination

• Work with the Smart Home or AV installation team to ensure accurate job scope and installation timelines
• Conduct project walkthroughs with installers and clients when needed
• Ensure change orders and upgrades are documented and communicated

Customer Experience & Relationship Building

• Serve as the primary point of contact throughout the sales and pre-install process
• Ensure a seamless transition from sale to install, addressing any concerns or scope clarifications
• Maintain long-term client relationships to support referrals and repeat business

Industry Expertise

• Stay current with new AV and automation technologies and trends
• Attend training sessions and vendor demos to stay knowledgeable on products and solutions
• Assist in updating sales tools, showroom setups, and demo systems

• 3–6  years of experience in A V, home automation, or technology sales
• Strong knowledge of audio-visual systems, smart home technologies, and low-voltage products such as Crestron, Savant, Control4, Lutron, etc.
• Experience conducting in-home or B2C sales preferred
• Excellent communication and presentation skills
• Tech-savvy with the ability to learn and explain systems clearly
• Valid driver’s license with reliable transportation
• Experience using CRM or sales platforms (e.g., D-Tools, WeQuote) preferred

Key Competencies:

• Consultative Sales Skills
• Product Knowledge (AV, Automation, Networking, Lighting Control)
• Client Communication & Relationship Management
• Time Management & Follow-Through
• Collaboration with Install & Service Teams
• Upselling & Revenue Growth Mindset

Physical Requirements:

• Ability to lift and carry demo equipment (up to 30 lbs)
• Ability to walk through homes, climb ladders, or access attics/basements during site assessments
• Regular travel to client homes, office locations, and occasional vendor training events