Marketing Director - University of the Pacific

Another Source’s client, University of the Pacific, is recruiting a Marketing Director to join their team on-site in Stockton, California.

Why this role stands out

If you’re a Marketing Manager (or similar leader) looking for your next step, this role offers something unique:

• Step into a Director title while continuing to do the strategic marketing work you enjoy
• Lead a multi-channel marketing strategy with real visibility and impact
• Manage and mentor a team
• Build campaigns that drive engagement, loyalty, and long-term brand connection
• Work for an organization with a strong mission and a built-in, passionate audience

You don’t need higher education experience - we’re looking for someone who knows how to connect people to a brand and inspire action.

About University of the Pacific:

University of the Pacific is a well-established private university in California with a 175-year history and a growing national reputation.

This is a pivotal moment for the organization, with increased investment in how they engage their alumni community, creating an opportunity for someone to modernize and elevate their marketing approach.

• Learn more about the University of the Pacific: https://www.pacific.edu/about-pacific

The anticipated salary range for this position is $80,000 – $92,000.

What you will be doing:

This is a marketing leadership role where you’ll own how a large, built-in audience stays connected to and engaged with a brand over time. You’ll be responsible for creating campaigns and experiences that keep people interested, involved, and coming back—whether that’s through content, events, or digital touchpoints. You’ll think strategically about how to build long-term relationships at scale, while also staying close enough to the work to execute and optimize what’s working. This role blends brand marketing, community-building, and lifecycle engagement—giving you the opportunity to shape how people experience and stay connected to an organization well beyond a single transaction. Internally, this position is titled: Director of Alumni Engagement and Marketing Communications

Lead marketing strategy & campaigns

• Develop and execute integrated marketing campaigns across email, social, events, and digital channels
• Shape the voice, messaging, and storytelling for alumni communications
• Use data and analytics to improve engagement and campaign performance
• Explore new tools (including AI) to reach and grow your audience

Manage and grow a team

• Supervise and mentor team member(s) (minimum 1 direct report)
• Help prioritize work, develop talent, and improve team performance
• Step in as a leader when senior leadership is unavailable

Create engaging experiences

• Oversee events and experiences that bring your audience together (both in-person and virtual)
• Be present at key events—this is a visible, relationship-driven role
• Help turn audience members into active participants, advocates, and supporters

Collaborate across the organization

• Partner with internal teams to align marketing efforts with broader goals
• Work closely with colleagues focused on fundraising and community engagement

What you bring

We’re open to candidates from corporate, agency, nonprofit, or other sectors.

• Bachelor’s degree
• 5 years of experience in marketing, communications, or related field
• At least 1 year of people management experience
• Experience building and executing marketing campaigns across multiple channels
• Strong storytelling and communication skills
• Comfort using data to guide decisions
• Ability to manage multiple projects in a fast-paced environment
• Willingness to attend events (including occasional evenings/weekends and some travel)

What's In It For You:

The University of the Pacific offers a unique and powerful set of benefits for its employees with your individual needs in mind. We know that employees come with differing needs that can change and grow just as you and your family's needs may change over time. A few of our benefits we like to highlight are:

• Pacific contributes 10% toward employee retirement each paycheck
• Pacific offers up to 90% tuition remission and exchange for employees and their dependents
• Pacific offers 14 paid holidays and seasonal days each year in addition to regular vacation days.

A real “wow” about University of the Pacific’s benefits is that it also provides affordable and high-quality comprehensive benefits to support employees' varied needs. We invite you to explore our Health Benefits, Income Protection plans, Financial Planning benefits, and Work-Life Balance programs.

Learn more at: https://www.pacific.edu/sites/default/files/2024-01/2024 UOP Benefit Guide.pdf

Equal Employment Opportunity and Non-Discrimination:

University of the Pacific is an equal opportunity employer dedicated to workforce diversity across backgrounds, experiences, and viewpoints. Pacific does not unlawfully discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability, or other legally protected characteristics or combination of such characteristics. While we strive to attract a broad and representative pool of candidates, all hiring decisions are made based on merit, selecting the most qualified individual for each position.

• Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.