What are the responsibilities and job description for the Sales Lead position at Anon?
TL;DR
Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat.
Why this role exists
Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.
What you'll do
Base commission tied to closed-won, with a bonus on qualified meetings booked. We'll share specifics in the first call. We want this to be a real career bet, not a churn-and-burn SDR seat.
Logistics
Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat.
Why this role exists
Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.
What you'll do
- Top of funnel. Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.
- Qualify ruthlessly. Fit timing problem intensity. We'd rather skip a marginal call than waste the slot.
- Own the sales materials. Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out.
- Run pitches and close. Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem.
- Feed market signal back. Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team.
- Keep the CRM honest. Stages, notes, next steps. No dropped balls.
- Scrappy, young-ish in their career, hungry. Bias toward action.
- Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.
- Comfortable with outbound volume and rejection.
- AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).
- Cares about systems, not just hitting today's number.
- Owns a meaningful share of new outbound volume by end of month 1.
- Books and runs discovery calls independently.
- First closes attributable to your pipeline by month 3.
- A working library of pitch materials and objection responses, kept current.
- 1–4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure.
- Strong written communication (the bar is high — we'll judge it from your outreach to us).
- Organized follow-up habits. You don't drop balls.
- Comfortable closing, or comfortable becoming comfortable closing fast.
- Direct SEO sales experience.
- Familiarity with Apollo, Clay, Instantly, Lemlist, and similar.
- Comfort on camera for short video DMs / Loom follow-ups.
Base commission tied to closed-won, with a bonus on qualified meetings booked. We'll share specifics in the first call. We want this to be a real career bet, not a churn-and-burn SDR seat.
Logistics
- Remote-friendly
- Works closely with the founding team and the Growth Lead.