Sr. Marketing Coordinator

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $84,800-$100,700, bonus eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Sr. Marketing Coordinator oversees assigned brands by managing sales performance, distribution, retail execution, and local marketing activation. This role coordinates the local execution of national and regional marketing plans, including sponsorships, digital initiatives, and brand ambassador programs. The position supports the sales team with marketing materials while managing POS inventory, budgets, CPC spend, and supplier bill-backs. Strong relationships with field sales, media, and community partners ensure effective brand growth and market relevance.

JOB RESPONSIBILITIES:

• Manage assigned brands to include sales performance, distribution and retail execution
• Develop and implement plans to grow key areas of these brands
• Prepare and present marketing support tools available to the sales force
• Coordinate and implement the local execution of national and geographic marketing plans
• Coordinate and implement various programs including, but not limited to, Brand Plans, Geographic Marketing, CA&E, local sponsorships, Digital Marketing, ethnic marketing, and internet activities as assigned by the Director of Sales and Marketing
• Manage POS/PPG warehouse inventory, Planning, Budget, Execution
• Manage Sales and Marketing Budgets for Washington
• Manage CPC (Cents per Case) Brands Spends for both A-B and Marketplace Brands
• Manage all Marketing aspects of Sponsorships and Venue Execution
• Manage and Plan all Brand Ambassador Activities (BET) – Brand Execution Team
• Manage the Monthly Supplier Bill Back Process
• Develop positive relationships with local promoters, media representatives, and field sales managers to stay informed of local trends, company direction and community needs, as well as to negotiate favorable terms for sponsored activities
• Evaluate and respond to local requests for sponsorships and donations
• Help develop budgets and track and manage expenses for assigned projects and programs
• Assist with special projects assigned by the Marketing Director and the Sales and Marketing Director
  
  

JOB QUALIFICATIONS:

• High School Diploma or GED required
• Skills in negotiations, event coordination, basic software, customer follow up, and time planning are essential
• Must be willing to work weekends and evenings
• Previous sales experience is required
• Market plan development and execution
  
  

PREFERRED QUALIFICATIONS:

• Advanced degree
• Willingness to relocate within the US for future opportunities
• Beer/alcohol industry knowledge
  
  

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners