Director of Guide Services & Education

Position Purpose

The Director of Guide Services and Education leads all revenue-generating service programs at Angler's Covey, including guided trips, fly-fishing education, destination travel, guide development, and permitting. This position is responsible for delivering exceptional customer experiences, growing service revenue, developing industry-leading guides and instructors, and ensuring operational excellence across all service offerings.

Key Responsibilities

Guide and Instructor Leadership

· Recruit, onboard, train, and retain guides and instructors

· Develop guide standards, training programs, and evaluation processes

· Conduct performance reviews and coaching

· Build team culture and accountability

Service Operations

· Oversee guide bookings, classes, and destination travel programs

· Maintain booking system accuracy and reporting

· Manage permits, user-day allocations, and compliance requirements

· Develop systems and procedures

Business Development

· Grow guide trip, class, and destination travel revenue

· Identify and execute on new service opportunities

· Develop strategic partnerships

Team Building and Support

· Maintain a visible presence in the fly shop and support customer interactions related to guide services, education, and travel offerings

· Work closely across departments, supporting their efforts. Examples may include:

o Providing additional floor coverage as needed

o Providing marketing content for newsletters and social media

o Providing event direction and support through planning and guide participation

o Participating in events that support permit providers and conservation such as clean-ups, fishing derbies, etc.

Metrics and Accountability

· Monitor service revenue, margins, guide utilization, and program performance

· Participate in annual budgeting and forecasting

· Recommend pricing and compensation strategies

· Produce monthly service performance reports

Qualifications

Required

• Passion for and significant experience fly fishing
• Strong leadership and communication skills
• Experience managing customer-facing operations
• Ability to organize multiple projects and deadlines
• Financial and operational management skills
• High proficiency in computer/technical skills and platforms
• A positive, people-focused attitude

Preferred

• Guide service management experience
• Familiarity with local waters
• Fly-fishing guide experience
• Experience teaching fly fishing classes
• Retail sales experience
• Permit management experience
• Experience leading training programs

Schedule

• Full-time position based in Colorado Springs.
• Schedule includes some weekends and shop events, typical in retail operations
• On-site coordination for specialty guided experiences and related events (for example – corporate trips, hosted “night before” networking gatherings, etc.)

Compensation & Benefits

Compensation: $25-$30 per hour (equaling approx. $52,000 – $62,400 annually), depending on experience, with potential performance bonuses based on measurable guide services improvements.

Benefits include:

• Paid time off
• Paid health benefits
• 401(k) Plan with employer match
• Paid sick leave
• Flexible and supportive team environment
• Generous merchandise discount and participation in manufacturers’ Pro programs

Applications will be reviewed on a rolling basis until the position is filled.

Equal Opportunity Employer

Angler’s Covey is an equal opportunity employer and encourages applicants from diverse backgrounds and experiences to apply.

Pay: $52,000.00 - $62,400.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Describe your experience with oversight or management of a team and processes.
• Briefly describe your customer service experience.
• Describe your experience in fly fishing and guiding.

Work Location: In person