Director of Paid Performance & Analytics

Angiocchi Consulting is excited to partner with a premium consumer brand in the search for a Director of Paid Performance & Analytics.

Click to apply to learn more!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

LOCATION: Cleveland, OH area OR Remote within one of the following states - CA, NY, IL, CT, MD, OR, AZ, MA, FL, TN, WA, GA, OH

Eastern Time (ET) or Central Time (CT) availability strongly preferred.

COMPENSATION: $135,000 - $150,000 (depending on experience)

BENEFITS:

• Health Insurance
• Dental Insurance
• Paid Time Off
• 401(k)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

KEY RESPONSIBILITIES

Paid Media Strategy & Leadership

• Develop and lead the brand's paid digital growth strategy across ecommerce, retail-support, and full-funnel acquisition initiatives.
• Own the planning, management, pacing, and optimization of multi-million-dollar paid media budgets across Google, Meta, YouTube, Bing, paid social, display, video, CTV, and other performance channels.
• Place a heavy emphasis on Google Ads, including Search, Shopping, Performance Max, YouTube, Demand Gen, remarketing, and brand/non-brand search strategy.
• Build clear budget frameworks that define where spend should increase, decrease, shift, or pause based on performance, opportunity, margin, ROAS, CAC, MER, and revenue contribution.
• Identify areas of wasted spend, inefficient campaigns, poor targeting, weak creative, attribution gaps, tracking issues, or funnel problems that are limiting growth.
• Develop full-funnel media strategies that balance customer acquisition, brand awareness, prospecting, retargeting, conversion, retail traffic, and customer retention.
• Establish channel-level forecasts, budget scenarios, performance targets, and growth plans tied to revenue, profitability, and customer acquisition goals.
• Evaluate the overall paid media mix and continuously determine which channels are driving incremental growth versus simply capturing demand.
• Lead the strategy for scaling paid media while protecting efficiency, brand positioning, and long-term business health.

Google Ads, Google Analytics & Measurement Leadership

• Serve as the internal leader for Google Ads and Google Analytics performance strategy, ensuring campaigns, tracking, reporting, and insights are built to support better business decisions.
• Deeply analyze performance across Google Ads, including Search, Shopping, Performance Max, YouTube, Demand Gen, branded search, non-branded search, and remarketing.
• Use Google Analytics, ad platform data, ecommerce reporting, attribution tools, and internal dashboards to evaluate campaign performance and customer behavior.
• Partner with ecommerce, analytics, and technical teams to ensure accurate conversion tracking, event tracking, UTM structure, GA reporting, pixels, tags, and attribution setup.
• Identify and fix gaps in tracking, attribution, reporting, conversion paths, and campaign measurement that may be leading to poor decision-making.
• Analyze customer journeys across paid search, paid social, organic search, email, affiliate, influencer, direct traffic, and retail-support campaigns.
• Build reporting frameworks that clearly show how paid media contributes to revenue, new customer acquisition, assisted conversions, branded demand, and total business growth.
• Use GA and platform data to uncover issues such as low-quality traffic, poor landing page performance, weak conversion rates, rising CAC, budget waste, audience overlap, or ineffective campaign structure.
• Translate analytics into specific recommendations for budget allocation, campaign structure, creative testing, landing page improvements, and channel strategy.

Campaign Management, Optimization & Problem Solving

• Oversee the planning, execution, testing, and optimization of all paid digital campaigns.
• Continuously improve performance through budget reallocation, keyword strategy, bidding strategy, audience refinement, creative testing, offer testing, landing page alignment, and conversion rate insights.
• Proactively diagnose underperforming campaigns and determine whether the issue is related to targeting, creative, landing page experience, tracking, budget, bidding, product positioning, seasonality, competition, or channel fit.
• Lead structured testing across Google Ads, Meta, YouTube, CTV, Pinterest, TikTok, Bing, programmatic, landing pages, messaging, offers, and audience segments.
• Monitor daily, weekly, monthly, and quarterly performance trends to ensure campaigns are pacing properly and delivering against revenue, ROAS, MER, CAC, and profitability targets.
• Develop a disciplined process for identifying what is working, what is not working, and what needs to change to improve performance.
• Ensure campaigns are set up and managed according to platform best practices while also challenging default platform recommendations when they do not align with business goals.
• Evaluate the impact of upper-funnel channels such as YouTube and CTV on branded search, direct traffic, assisted conversions, site engagement, and overall media efficiency.
• Collaborate with CRO and ecommerce teams to identify site experience issues that may be limiting the effectiveness of paid traffic.

Analytics, Reporting, Forecasting & Executive Insights

• Create clear, actionable reporting for executive leadership on paid media performance, budget pacing, revenue contribution, risks, opportunities, and recommended next steps.
• Build weekly and monthly performance dashboards that connect spend, traffic, conversion rate, AOV, revenue, ROAS, CAC, MER, new customer acquisition, and profitability.
• Develop forecasting models that help leadership understand expected revenue outcomes based on different spend levels, channel mixes, promotional periods, and growth scenarios.
• Use data to guide decisions around budget allocation, campaign expansion, channel testing, promotional planning, creative priorities, and customer acquisition strategy.
• Analyze performance across all paid channels to identify cross-channel trends, attribution conflicts, budget inefficiencies, and opportunities for stronger growth.
• Clearly communicate why performance is improving or declining and what actions are being taken to address issues.
• Partner with ecommerce and finance stakeholders to connect marketing performance to broader business goals, including revenue growth, margin, inventory priorities, and profitability.
• Develop reporting that distinguishes between platform-reported performance and blended business performance.
• Make analytics accessible to non-technical stakeholders by turning complex data into clear insights, decisions, and action plans.

Cross-Channel Growth & Full-Funnel Performance

• Lead paid media strategy across all major acquisition channels, including Google, Meta, YouTube, Bing, Pinterest, TikTok, Reddit, programmatic display, CTV, and emerging platforms.
• Ensure each channel has a clear role in the growth strategy, whether it is demand capture, demand generation, retargeting, education, retail support, or brand awareness.
• Identify opportunities to improve performance across channels by connecting paid media insights with SEO, email, affiliate, influencer, retail, content, and CRO efforts.
• Support retail traffic-driving initiatives by using paid media to build local awareness, generate store visits, and support market-level growth.
• Align media strategy with product launches, seasonal priorities, promotional calendars, inventory needs, and major brand campaigns.
• Evaluate new platforms and media opportunities with a disciplined test-and-learn approach.
• Develop scalable growth systems that improve over time through better data, better creative, better targeting, better landing pages, and better budget allocation.

Creative, CRO & Ecommerce Collaboration

• Partner closely with the creative team to develop high-performing ad creative that supports both conversion goals and our premium organic brand positioning.
• Use performance data to guide creative briefs, messaging tests, video concepts, product angles, and offer strategies.
• Work with content and brand teams to ensure paid messaging clearly communicates our value proposition, certifications, product benefits, and points of differentiation.
• Collaborate with ecommerce and CRO teams to ensure paid traffic is being sent to strong landing pages with clear messaging, strong UX, effective merchandising, and optimized conversion paths.
• Identify landing pages, product pages, funnels, or checkout issues that may be limiting paid media performance.
• Partner with creative and brand teams to develop compelling video and CTV creative that supports both awareness and measurable performance goals.
• Build feedback loops between paid media results and creative development so the company can continuously improve ad performance.

Team, Vendor & Agency Management

• Lead and mentor internal paid media team members, agencies, freelancers, platform partners, and media vendors.
• Hold agencies and vendors accountable for clear strategy, strong execution, accurate reporting, budget discipline, and measurable performance improvements.
• Build processes for campaign planning, creative briefing, analytics review, testing, reporting, budget management, and optimization.
• Ensure internal and external partners are focused on solving business problems, not just managing campaigns.
• Stay current on Google Ads, GA, digital advertising trends, privacy changes, attribution shifts, AI-driven campaign tools, CTV measurement, and emerging platform opportunities.
• Create a culture of accountability, curiosity, testing, and continuous improvement.

MINIMUM QUALIFICATIONS

• Bachelor's Degree in Marketing, Communications, Business Administration, Data Analytics, or a closely related field required
• 7 years of experience in paid digital marketing, performance marketing, or growth marketing required
• 3 years of supervisory/leadership experience required
• Experience in direct-to-consumer ecommerce strongly preferred

If you’re ready to bring your expertise to a growing team and make a lasting impact, we invite you to apply today.