Marketing Cloud Developer

The Salesforce Marketing Cloud Developer will support the continued growth, development and optimization of the Salesforce Marketing Cloud (SFMC) ecosystem. This role will gather requirements, configure and customize Marketing Cloud components and support ongoing operations. The developer will focus on designing and building email communications using Content Builder, HTML, CSS, and custom logic, working closely with the CRM team to ensure scalable and effective marketing automation.

Responsibilities

• Partner with the Product Owner to review business requirements and design solutions that meet communication objectives.
  

• Design, build, test, and deploy email campaigns within Salesforce Marketing Cloud.
  

• Utilize nurture program capabilities and build workflows as needed.
  

• Segment and analyze Salesforce and other prospect data sources to identify audiences and provide targeting recommendations.
  

• Apply tracking mechanisms to all marketing automation campaigns and assets.
  

• Report on marketing program performance to identify optimization opportunities and improve KPIs.
  

• Perform QA testing on emails, landing pages, data integrations and campaigns to ensure quality and on-time delivery.
  

• Support SFMC data hygiene, system maintenance and configuration tasks.
  

• Prepare, import and validate lists and data extensions in SFMC.
  

• Troubleshoot Marketing Cloud issues and provide timely resolutions.
  

• Recommend improvements for customer journeys and communication best practices.
  

• Build and maintain automated marketing journeys, email templates, landing pages, form templates, data segmentation and scoring models.
  

• Develop dashboards and reports to communicate campaign performance and marketing effectiveness.
  

• Interpret and translate metrics to drive enhancements and improve campaign outcomes.
  

• Provide support for Salesforce and Marketing Cloud data integrations.
  

• Work with integrations via MuleSoft, including LMS (D2L), SIS (PeopleSoft Campus Solution) and AWS Redshift.
  

• Document architectural decisions, workflows and solution design.
  

• Assist in monthly SFMC release reviews and feature adoption.
  

Requirements

Education

• Bachelor’s Degree in a related field or equivalent professional experience.
  

Skills & Knowledge

• Ability to work in a fast-paced, complex environment while meeting tight deadlines.
  

• Creative problem-solver with strong email channel domain knowledge.
  

• Understanding of methodologies for email campaign management including setup, coding, importing, validation, optimization, segmentation, testing, deployment, tracking, and reporting.
  

• Extensive experience with Journey Builder for designing responsive, multichannel, automated campaigns.
  

• Strong knowledge of email marketing best practices, inbox deliverability, and CAN-SPAM compliance.
  

• Understanding of CRM concepts, customer journey design, and lifecycle communications.
  

• Basic SQL knowledge; API experience is a plus.
  

• Strong understanding of email best practices such as subject lines, segmentation, deliverability, and content strategy.
  

• Knowledge of Adobe Creative Suite is a plus.
  

• Strong analytical and problem-solving skills.
  

• Ability to work independently and handle routine assignments.
  

• Strong written and verbal communication skills.
  

• Ability to plan, organize, and multitask effectively.
  

• Respectful, collaborative, team-oriented mindset.
  

• Demonstrated ability to improve processes and drive operational excellence.
  

• Strong interpersonal skills and the ability to work within a matrixed, cross-functional environment.
  

Experience

• Minimum 3 years (preferably 5 years) of hands-on experience with Salesforce Marketing Cloud/ExactTarget.
  

• Proven track record developing automated and drip campaigns, including segmentation and personalization.
  

• Experience designing, developing, executing, and maintaining campaigns in Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Data Extensions.
  

• Experience developing responsive email templates using HTML, CSS, AMPscript, and dynamic content.
  

• Experience with segmentation logic, large datasets, and SQL queries.
  

• Hands-on experience with email QA and rendering tests across devices using tools such as Litmus or Return Path.
  

• Extensive experience creating User-Initiated and Triggered Automations including Data Extract, Filter, Import, Transfer File, Query, Wait Activity, and Send Email.
  

• Experience with landing pages, microsites and front-end technologies (HTML, CSS, JavaScript, jQuery, AngularJS).
  

• Experience running A/B tests and multivariate tests.
  

• Experience working with Google Analytics for tracking and reporting.
  

Certifications

• Salesforce Certified Marketing Cloud Consultant
  
  or

• Salesforce Certified Marketing Cloud Email Specialist