What are the responsibilities and job description for the Public Relations Coordinator position at Androvett Legal Media & Marketing?
PUBLIC RELATIONS COORDINATOR
Reports to the Director of Public Relations
Are you a detail-oriented communicator looking to begin or further your career in public relations? We offer a role and environment where you can learn quickly, contribute meaningfully, and grow professionally while supporting communications strategies for law firms and other professional services organizations.
The PR Coordinator position is a full-time role in our Dallas or Houston office designed for an early-career communications professional who is interested in media relations, legal industry communications, and strategic storytelling. Our team operates in a hybrid work environment, working in the office two days (T/W) each week and remotely three days (M/Th/F).
Responsibilities
- Support account teams in the execution of public relations strategies and communications initiatives for clients
- Write and edit content across a range of formats including news releases, media pitches, social media posts, and client communications
- Monitor news coverage related to clients, their cases, and relevant industry developments
- Actively contribute to discussions on topics, trends and associated news coverage in which our clients offer expertise
- Track and compile media coverage and assist with preparing client coverage reports and activity summaries
- Assist with press release preparation and coordinate distribution through online platforms such as Business Wire
- Conduct research on reporters, media outlets, and industry trends to support media outreach efforts
- Build and maintain media lists of journalists covering legal, business, and industry news
- Assist with identifying and tracking attorney award and recognition opportunities including Chambers, Best Lawyers, Super Lawyers, Lawdragon, Benchmark Litigation, and Legal 500
- Help gather materials and information needed for awards submissions and attorney recognitions
- Assist with preparing monthly client activity reports summarizing media outreach, coverage, announcements, and strategic efforts
- Coordinate scheduling and logistics for media interviews when needed
- Support social media efforts promoting client announcements, recognitions, and thought leadership
- Draft, format and upload website content highlighting client announcements, firm news, and media coverage
- Maintain organized files and project materials to support client teams
Experience – Required
- Bachelor’s degree in Journalism, Communications, Public Relations, or a related field
- Internship or early professional experience in public relations, journalism, marketing, or communications
- Strong interest in news, media relations, and professional services communications
- Digital native with a strong understanding of key social media platforms and how they are used by individuals and companies
Experience – Preferred
- Experience in an agency or newsroom environment
- Interest in the legal industry, litigation, or business media
- Familiarity with media monitoring or press release distribution platforms
Skills You Will Need
- Strong written and verbal communication skills
- Excellent organizational and time management skills
- Collaborative mindset and ability to work effectively within teams
- Attention to detail and ability to manage multiple assignments simultaneously
- Ability to work in fast-paced, deadline-oriented situations
- Professional demeanor when interacting with clients and media contacts
- Proficiency in Microsoft Office products
Skills That Will Make You Stand Out
- Understanding of and curiosity about how news develops and how media stories are shaped
- Interest in legal issues, litigation, and business news
- Self-starter, proactive mindset, and willingness to learn quickly
- A creative yet practical approach to communications work
We Offer
- Salary commensurate with experience
- Benefits including medical, dental and vision
- Paid vacation and company holidays
- 401k program
- Free parking
We Are
Androvett is a full-service marketing firm offering public relations, advertising, marketing, brand strategy, and web and digital solutions that achieve client business goals. Founded in 1995 with a focus on connecting lawyers, law firms, and their clients with the media, today we service a range of industries from our offices in Dallas, Houston, Austin, and San Antonio.