Director of Enrollment

Position Purpose:

The Director of Enrollment leads and delivers Charis Bible College’s comprehensive enrollment strategy across the Woodland Park main campus, all U.S. Extension Campuses, and the Online Campus. This role oversees the Office of Admissions, Student Recruiting, and Charis Marketing to drive measurable year-over-year growth in applications, admissions, registrations, and enrolled/retained students. The Director of Enrollment is accountable for building and optimizing the full enrollment funnel (from first awareness through application, admission, registration, and successful term start) while partnering closely with Academics, Registrar, Bursar, Campus Life, and others on post-enrollment success and persistence through program completion.

This leader sets specific enrollment goals, forecasts demand, allocates budget and staffing, and uses data to continually improve conversion and yield. The Director of Enrollment models excellent communication, collaboration, and stewardship; upholds Charis’ mission and values; and represents Charis with excellence to prospective and current students, families, churches, ministries, and partners.

Essential Duties:

• Align with leadership and build annual and multi-year enrollment plans with targets by campus, program, and offering (Woodland Park, U.S. Extension Campuses, Online); report weekly progress to goal.
• Establish and manage KPIs for each funnel stage (awareness > inquiry > application started > application submitted > admitted > registration > enrolled), including campus/program conversion rates, time-to-decision, deposit yield, show rate, and persistence across the student lifecycle.
• Direct, coach, and develop managers and teams across Admissions, Student Recruiting, and Charis Marketing; clarify roles, SLAs, and handoffs; set quarterly objectives tied to organizational goals.
• Align integrated marketing campaigns (content, web, email/SMS, social, paid media, events, and church/partner outreach) to recruiting calendars and application/registration deadlines.
• Own and optimize paid media spend across all channels to hit inquiry, cost-per-lead, and cost-per-start targets; manage budget pacing, A/B tests, and ROI reporting.
• Source, vet, and manage strategic partners (agencies, vendors, freelancers): write SOWs and SLAs, negotiate contracts, onboard quickly, and hold partners to performance metrics.
• Lead project/program management for flagship enrollment initiatives (i.e., Charis Masterclass giveaway, Campus Days): build plans, coordinate cross-team execution, manage timelines and deliverables, and deliver post-mortems with clear improvements.
• Build top-of-funnel inquiry volume through partnerships (churches/ministries, conferences, alumni, high-visibility influencers), events (on-campus, regional, virtual), and targeted digital acquisition.
• Identify and prioritize marketing and recruiting initiatives for high-impact events (national conferences, regional church/ministry gatherings, youth/young-adult rallies), determining audience fit, cost, and expected ROI; secure booth/sponsorship/speaking placements, set lead-capture targets, coordinate pre/post-event nurture, and route inquiries to proper teams to drive applications and enrollments.
• Collaborate with U.S. Extension Campus teams to implement city, state, and region-based recruiting strategies and geo-targeted campaigns for Online Campus; prioritizing high-yield markets and underserved segments.
• Standardize and document admissions policies, evaluation criteria, and decision SLAs; ensure timely, ministry-minded communication with applicants and families.
• Implement continuous A/B testing of communications, offers, timelines, and events to improve speed to admit, yield, and show rates.
• Ensure accurate, compliant record-keeping and data integrity across CRM/SIS and related systems.
• Maintain rolling 12-month forecasts, weekly dashboards, and campus scorecards; analyze channel ROI and reallocate budget to top-performing tactics.
• Provide actionable insights to leadership on demand, demographics, trends, risks, and corrective actions.
• Partner with Student Success, Registrar, Bursar, Student Helpdesk, and Campus Life to align start dates, schedules, scholarship messaging, and onboarding to maximize registered students.
• Coordinate with Operations and IT on systems, integrations, and process automation to reduce friction and response times, serving as business lead on continuous improvements to our student CRM: Anthology Reach.
• Build and manage the enrollment and marketing budgets; negotiate and oversee agencies, media buys, lead providers, creative vendors, and event contracts with a focus on ROI.
• Recruit, train, and retain high-performing team members; provide regular coaching and performance reviews; celebrate wins and share best practices across campuses.
• Serve as a visible ambassador of Charis’ mission and values; uphold the Tenets of Faith and Doctrine in all communications and partnerships.

Knowledge, Skills, and Abilities:

• Demonstrated expertise in enrollment management, admissions operations, recruiting, and performance marketing for multi-site and online programs.
• Strong data literacy: can work with a team to build/read dashboards, interpret funnel analytics, forecast demand, and translate insights into action.
• Exceptional leadership, coaching, and change-management skills with the ability to set clear expectations and deliver results through others.
• Outstanding written, verbal, and public-speaking skills; comfortable presenting to executive leadership, large groups, and ministry partners.
• Proficiency with CRMs/marketing automation (i.e., Salesforce, Slate, Hubspot, Microsoft Dynamics, or similar). Advanced MS Office skills.
• Process design and continuous improvement mindset; adept at documenting SOPs and implementing SLAs.
• Familiarity with funnel experimentation (A/B testing, attribution, ROI analysis).
• Working knowledge of digital channels (search, social, email/SMS, web UX, landing pages, etc.).

Requirements:

• Must have a personal relationship with Jesus Christ and uphold Charis Bible College’s mission and values.
• Must sign the Statement of Faith.
• Must abide by Charis Bible College’s Tenets of Faith and Doctrine.
• Bachelor’s degree in a related field (e.g., Higher Education, Business, Marketing, Organizational Leadership) or equivalent education/experience is required.
• Working knowledge of recruitment, marketing, research, and enrollment best practices; understanding of higher-ed/ministry context preferred.
• Competence with CRM/marketing automation and supportive databases; ability to steward data ethically.
• A Charis Bible College student or graduate is required.
• Willingness to work select evenings/weekends tied to recruitment cycles and key enrollment deadlines; ability to travel (est. 10%).
• Must pass all required checks.

Experience:

• Minimum 3 years in a management capacity with emphasis on operations and/or systems.
• 3-5 years of direct people leadership required.
• 2 years of formal project management (timelines, dependencies, risk mitigation) strongly desired.
• Proven track record improving funnel conversion, yield, and show rates using data-driven strategies and experimentation is required.
• Business/process improvement experience strongly desired.
• Ministry experience is preferred.
• Compensation is commensurate with experience.

We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth 

About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years, Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars, in churches, on radio and television, by training others at Charis Bible College, and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM, we like to have fun, and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve God’s people with Excellence, Faithfulness, and Integrity.

Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible?

If so, we are looking for someone faithful, available, willing to learn; and passionate about taking the Gospel Truth to the world.

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Salary : $5,417 - $5,833