What are the responsibilities and job description for the Marketing Specialist position at Andretti Indoor Karting & Games?
Andretti Indoor Karting & Games is seeking a Marketing Specialist to join the team!
Andretti Indoor Karting & Games. We are a Team that constantly strives for perfection in the Family Entertainment Center experience. We are focused on delivering the absolute best in exhilarating, cutting edge Karting on indoor multilevel tracks, immersive multi-player Virtual Reality Simulators, arcade fun, and amazing event spaces & restaurants, all in spotlessly clean venues staffed with warm & knowledgeable Team Members.
Summary of the Marketing Specialist position:
A high octane, positive thinking, organized leader to support the Marketing department with its primary event and administrative duties. The Marketing Specialist will be responsible for assisting with the larger Andretti campaigns as well as developing local store Marketing, Fundraising, and Strategic Initiatives in their unit.
The Marketing Specialist is a critical part of the team and drives the organizational, scheduling, and administrative elements of their locations campaign. The work an AIKG Marketing Specialists performs is a critical factor in the company's success and ability to attain goals of location specific brand reputation, traffic driving and sales building, as well as the long-term growth of Andretti as a Company.
Key Responsibilities:
Community Outreach & Street Team Development
Track, analyze, and report on marketing performance including:
The physical requirements described below are representative of those needed to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Andretti Indoor Karting & Games. We are a Team that constantly strives for perfection in the Family Entertainment Center experience. We are focused on delivering the absolute best in exhilarating, cutting edge Karting on indoor multilevel tracks, immersive multi-player Virtual Reality Simulators, arcade fun, and amazing event spaces & restaurants, all in spotlessly clean venues staffed with warm & knowledgeable Team Members.
Summary of the Marketing Specialist position:
A high octane, positive thinking, organized leader to support the Marketing department with its primary event and administrative duties. The Marketing Specialist will be responsible for assisting with the larger Andretti campaigns as well as developing local store Marketing, Fundraising, and Strategic Initiatives in their unit.
The Marketing Specialist is a critical part of the team and drives the organizational, scheduling, and administrative elements of their locations campaign. The work an AIKG Marketing Specialists performs is a critical factor in the company's success and ability to attain goals of location specific brand reputation, traffic driving and sales building, as well as the long-term growth of Andretti as a Company.
Key Responsibilities:
Community Outreach & Street Team Development
- Assist in recruiting, training, and maintaining a high-energy Andretti Street Team to support local outreach and event execution.
- Represent the brand within the community such as Chamber of Commerce, Colleges, universities, colleges, K-12 schools, hotels, local businesses, to build awareness, excitement, and trust to drive business goals.
- Develop and maintain a store-level marketing calendar aligned to business objectives (traffic, events, promotions).
- Execute localized campaigns in partnership with Marketing Director to ensure brand consistency.
- Identify and implement opportunities to drive demand creation and demand capture within the market.
- Act as a local ambassador for Andretti, ensuring a premium and consistent brand experience
- Own store-level social media planning, content creation, and community engagement.
- Execute content aligned with brand standards and campaign priorities.
- Monitor engagement and respond to guests to foster strong relationships and brand affinity.
- Organize, schedule, and execute local promotional events, partnerships, and community activations, track performance and report these to Director of Marketing and management.
- Prepare and deliver promotional presentations to schools, colleges, businesses, and community groups.
- Support group sales efforts through targeted outreach and on-site engagement
- Help identify and develop localized marketing materials when required.
- Traffic drivers, campaign performance and marketing event ROI.
- Maintain and update spreadsheets, databases, and marketing trackers.
- Provide weekly and monthly performance updates with actionable insights.
- Conduct market research to identify local trends, customer preferences. Analyze feedback, reviews, and survey data, as required.
- Support marketing leadership in executing key initiatives and campaigns.
- Manage day-to-day administrative tasks to ensure smooth coordination of marketing activities.
- Communicate clearly on daily, weekly, and monthly priorities, schedules, and upcoming initiatives.
- Execute email campaigns to drive awareness to local campaigns.
- Top Salaries & exciting Bonus opportunities
- Growing Fast (but smart) - merit based opportunities to rapidly advance your career!
- AIKG has the BEST staff, so managers work with and lead motivated professionals!
- Personal/Family Medical, Dental and Vision Insurance Coverage
- $1200 company paid Health Savings Account available
- Vacation accrued during the first year
- 401k retirement program with 4.5% company match
- Company provided Life and Short-Term Disability Insurance
- Ability to quickly learn systems, processes, and procedures
- Experience with and knowledge of Marketing concepts and initiatives
- Strong written & verbal communication skills
- Strong organizational skills
- Flexible work schedule with the ability to work nights, weekends and holidays
- High School Diploma or equivalent
- A valid driver’s license
- Eligible to work in the United States
- At least 18 years of age
- Two years of Marketing experience in Hospitality or a Family Entertainment Center environment
- Experience supporting or managing brand reputation and health
- A degree in Marketing or related field
- An interest in and familiarity with virtual reality, arcade games and motorsports
- Proven leadership and team skills; ability to motivate and manage all levels of staff
The physical requirements described below are representative of those needed to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
- The ability to communicate quickly and accurately using telephone, computer, and in person
- The ability to move quickly throughout the entirety of AIKG location
- Must be able to lift up to 5 lbs. on a regular basis
- Must be able to work in outdoor conditions and changing temperatures
- Perform functions which require organization, frequent bending, reaching, turning, lifting and occasional stocking up to 25lbs
- Be able to work in an environment that may include bright, dim or flashing lights with varying volume levels
- The ability to use manual dexterity to operate all necessary equipment
- Be able to understand, coach and follow safety standards at all times