Content Producer

Content Producer

Reporting to: Director of Social and Content – Andretti Global

Department: Marketing – Andretti Global

Location: Indianapolis, Indiana, USA

Purpose of the Role:

As the Content Producer, you will serve as a creative leader in charge of creating content (videography & photography) that helps showcase the Andretti Global INDYCAR and Indy NXT teams, drivers, and partners. You’ll be creating, capturing, and editing a wide variety of short-form content and photography that will help share our story with the world.

Role Dimensions:

You'll be based at our HQ in Indianapolis, Indiana but both domestic and international travel to a majority of INDYCAR and Indy NXT events will be required. You'll be reporting into Director of Social and Content but need to build strong relationships with people across both the wider Communications, Partnerships and Marketing team. There may be some flexibility with working hours and travel required to fulfil this role effectively.

Principal Accountabilities:

• Serve as an in-house photographer and videographer for our INDYCAR and Indy NXT teams, with support on other TWG Global teams as needed.
• Responsible for creating all high-quality photo and video content from start to finish including ideation, the capturing of content, and editing for the needs of various social outputs.
• Work alongside a Social Media Manager and Content Producer dedicated to our INDYCAR and INDY NXT programs. Together, you will work collaboratively to capture and produce content for our social media channels.
• Provide quick delivery and fast turnaround of video and photo assets on site as well as meet deadlines and manage workloads without supervision.
• Generate, capture, and execute new content ideas both trackside and within the race shop.
• Work alongside the wider content team to play a key role in shaping the visual storyline of content touchpoints while maintaining the brand’s digital asset library.
• Assist the Marketing and Communications team with daily asset management and obtaining all creative and marketing objectives.
• Use various media including graphics, animations, data visualization, music, and voiceovers to create professional-grade content.
• Understand project briefs and work with team members to deliver to the requirements of the job including: timelines, budgets, and formats of design projects.
• Understand brand guidelines to communicate how the brand shows up internally and externally and direct these guidelines through well-articulated communication materials.
• Collaborate with marketing, communication, sales, and production teams to inform creative from strategy through implementation.
• Deliver recommendations that implement a dynamic, content-rich ecosystem across our fan-facing channels.
• Serve as an advocate, both internally and with sponsors, for how content can be leveraged to support objectives.
• Capture, develop, produce and edit short-form and long-form content based on a content brief.
• Stay atop of current content and technology trends and proactively advise their impact on the business.

Education, Skills, and Experience:

• 2-3 years of related experience in agency, sports, or equivalent in a fast-paced role focused on brand and sponsor asset creation.
• The ability to remain organized and adaptable in high-pressure situations, switching from photography to videography in an instant. Storing assets for publishing effectively.
• Ability to work with internal and external stakeholders to deliver content that meets brand standards and guidelines.
• Expert computer and editing skills including Adobe Creative suite and Microsoft Office suite of software; and familiarity with document retention and project management software.
• Must demonstrate leadership, strategic thinking, independence, proactiveness, and ownership, embracing both big-picture objectives and following through on details.
• Proven ability to solve practical problems and make timely decisions by analyzing a variety of variables against desired outcomes.
• High degree of integrity and the ability to operate with discretion, confidentiality, and poise under pressure.
• Ability to engage multiple internal and external stakeholders at all levels of seniority.