What are the responsibilities and job description for the Senior Manager of Retention Marketing position at Andie?
About Andie & Richer Poorer
Andie and Richer Poorer are two fast-growing, digitally native apparel brands built around quality,
comfort, and confidence. Andie creates thoughtfully designed swimwear and apparel for every body,
while Richer Poorer offers elevated everyday essentials for modern living. Together, we’re focused
on creating products that help people feel good inside and out.
We’re looking for a Retention Marketing Sr. Manager to join our team and lead email, SMS, and
loyalty marketing across both brands. You’ll play a key role in deepening customer engagement,
driving repeat purchases, and optimizing our lifecycle marketing programs. This is a great
opportunity for someone who’s data-driven, creative, and ready to make an impact at two beloved
consumer brands.
What You’ll Do
● Own the strategy, execution, and performance of all email and SMS marketing campaigns
across Andie and Richer Poorer, from concept to send (including asset coordination, QA,
and scheduling).
● Develop and manage triggered and lifecycle campaigns—welcome, win-back,
post-purchase, loyalty, and beyond—to nurture customers throughout their journey.
● Partner with the ecommerce and creative teams to align the retention calendar with brand
priorities, product launches, and promotional moments.
● Build smart customer segments and audience strategies to deliver personalization that drives
engagement and repeat revenue.
● Design and analyze A/B tests to continuously optimize performance (subject lines, creative,
send times, segmentation, etc.).
● Monitor and report on key metrics—open and click rates, conversion, revenue lift,
unsubscribe rates—and translate insights into actionable strategies.
● Stay on top of industry trends in email, SMS, and loyalty marketing, sharing new ideas and
opportunities to elevate our programs.
● Collaborate cross-functionally with design, copy, and merchandising teams to ensure all
retention marketing reflects the distinct brand voices and aesthetics of Andie and Richer
Poorer.
What We’re Looking For
● 5 years of hands-on experience managing email, SMS, and loyalty programs for consumer
brands (experience with DTC ecommerce preferred).
● Proven success with platforms like Klaviyo, Attentive, Yotpo, etc.
● Strong analytical mindset—you can translate performance data into insights and actionable
recommendations.
● Experience building and growing large-scale customer databases while improving
segmentation and personalization strategies.
● Excellent project management skills, attention to detail, and ability to work in a fast-paced
environment.
● Strong written communication and cross-functional collaboration skills.
● A proactive, “get it done” attitude and an eagerness to test, learn, and iterate.
Why You’ll Love Working Here
● Be part of two mission-driven, growing brands with loyal communities and passionate teams.
● Work with smart, creative, and kind people who love what they do.
● Competitive salary and benefits package.
● A culture that values innovation, autonomy, and personal growth.