Marketer Liaison

Facility: Anchor Care and Rehabilitation Center
Position: Marketer Liaison
Location: Hazlet, NJ
Shift: Full Time | 9:00 AM – 5:00 PM
Salary: $100,000 – $120,000

About the Role

Anchor Care and Rehabilitation Center is seeking a dynamic and results-driven Marketer Liaison to lead our community outreach and referral development efforts. This role plays a key part in driving census growth, strengthening referral relationships, and ensuring a seamless, compassionate admissions experience for patients and families.

You will serve as the face of the facility in hospitals and the community—building trust, developing partnerships, and converting referrals into admissions through consistent engagement and strong clinical collaboration.

Key Responsibilities

• Partner closely with the Administrator, Admissions Director, and Regional Leadership to drive census growth and referral conversion

• Build and maintain strong relationships with hospitals, physicians, discharge planners, social workers, and other referral sources

• Conduct regular hospital and community visits to present services, build rapport, and support timely admissions

• Respond to all referrals and inquiries promptly across phone, in-person, and electronic referral platforms

• Clearly communicate admission criteria and facility capabilities to referral sources, patients, and families

• Track, manage, and follow up on all inquiries, referrals, and pending admissions to ensure strong conversion outcomes

• Support complaint resolution efforts in collaboration with interdisciplinary teams, ensuring a positive experience for all stakeholders

• Maintain accurate documentation and reporting of admissions activity, referral trends, and marketing outcomes

• Collaborate with Admissions to monitor census trends, rehospitalizations, and referral performance

• Develop and maintain a strong presence in the healthcare community to strengthen the facility’s reputation

• Identify new referral opportunities and assist in developing targeted marketing strategies and outreach plans

• Coordinate and participate in hospital presentations, community outreach events, and professional networking activities

• Schedule and support meetings with key healthcare decision-makers and strategic partners

• Monitor community perception and actively promote the facility’s services and strengths

• Ensure full compliance with HIPAA and all applicable healthcare regulations

Requirements

• Bachelor’s degree preferred

• Experience in healthcare marketing or sales required (long-term care, skilled nursing, home care, or similar healthcare settings)

• Proven ability to generate referrals and meet census or admission targets

• Strong relationship-building and networking skills within healthcare systems

• Excellent communication, presentation, and negotiation abilities

• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint) required

• Strong organization, follow-up, and multitasking skills

• Ability to work independently while collaborating closely with clinical and administrative teams

• Understanding of HIPAA compliance and healthcare privacy standards

Benefits

• Comprehensive Medical & Dental Coverage

• Generous Paid Time Off (PTO)

• 401(k) Retirement Plan

• Employee Recognition Programs

• Supportive, team-oriented environment

• Employee perks and discounts

Join Our Team

If you are a motivated healthcare marketing professional who thrives on building relationships, driving results, and making a meaningful impact in patient care, we encourage you to apply.

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