What are the responsibilities and job description for the Marketing Operations Director position at Ancestry?
About Ancestry
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
At Ancestry, we connect everyone with their past so they can discover, preserve, and share their unique family stories. As the Marketing Operations Director, you’ll be the operational heartbeat of a world-class marketing organization—building the systems, tools, and processes that enable strategic integration with creativity at scale and speed. You will report to the Chief Marketing Officer and work side by side with the senior marketing leaders across Brand, Integrated Marketing, Consumer Insights, Commercial Planning, Media, and Lifecycle Marketing to ensure flawless alignment and execution.
This role is ideal for a strategic operator who thrives at the intersection of marketing, technology, and innovation. You bring the rigor of an operations leader, the foresight of a strategist, and the curiosity of a builder—using AI and smart process design to make work more efficient, connected, and inspired. You will help shape the flow and structure of how marketing operates, ensuring alignment across executive priorities, business objectives, and corporate deliverables.
What You Will Do...
As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $145,710 - $182,160 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law. For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
At Ancestry, we connect everyone with their past so they can discover, preserve, and share their unique family stories. As the Marketing Operations Director, you’ll be the operational heartbeat of a world-class marketing organization—building the systems, tools, and processes that enable strategic integration with creativity at scale and speed. You will report to the Chief Marketing Officer and work side by side with the senior marketing leaders across Brand, Integrated Marketing, Consumer Insights, Commercial Planning, Media, and Lifecycle Marketing to ensure flawless alignment and execution.
This role is ideal for a strategic operator who thrives at the intersection of marketing, technology, and innovation. You bring the rigor of an operations leader, the foresight of a strategist, and the curiosity of a builder—using AI and smart process design to make work more efficient, connected, and inspired. You will help shape the flow and structure of how marketing operates, ensuring alignment across executive priorities, business objectives, and corporate deliverables.
What You Will Do...
- Strategic Planning and Alignment: Lead the annual and quarterly marketing planning process to ensure that leaders are aligned on timing and inputs across strategies, budgets, and priorities.
- Executive Coordination: Serve as a trusted partner to the CMO, driving clarity and accountability across the marketing leadership team on deadlines and deliverables for marketing and key executive meetings, marketing town hall and monthly business reviews.
- Operational Excellence: Design and continuously improve the marketing operating model, ensuring seamless connection between strategy, creative, and execution across global teams.
- AI and Process Innovation: Identify and integrate AI-driven tools and automation that increase marketing velocity, accuracy, and creative excellence.
- Cross-Functional Collaboration: Build strong partnerships across marketing, finance, product, data, and communications to streamline operations and accelerate decision-making.
- Culture and Connection: Strengthen collaboration and engagement across a remote-first marketing organization, fostering a culture of alignment, accountability, and belonging.
- 10 or more years of experience in marketing operations, marketing strategy, or program management within high-growth, global organizations.
- Adept at connecting vision to execution and creating order out of complexity.
- Skilled at partnering directly with executives and cross-functional teams to drive alignment, communication, and results.
- Experienced in leading planning and operating processes that enable creativity while maintaining operational discipline.
- Strong working knowledge and curiosity of AI and automation applications that enhance efficiency and quality across marketing workstreams.
- Excellent communicator with sound judgment, leadership presence, and the ability to influence at all levels.
- Analytical, resourceful, and detail-oriented with a bias for action and continuous improvement.
- Passionate about people, culture, and creating an environment where teams feel connected, supported, and empowered to do their best work.
- Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
- Experience working in fast-paced, global consumer, technology, or media organizations.
- Proven success leading large-scale, cross-functional initiatives with measurable outcomes.
- Deep understanding of marketing planning, creative operations, and performance measurement.
- Passion for storytelling, heritage, and human connection—the essence of Ancestry’s mission.
- The opportunity to shape how a world-class marketing organization plans, operates, and performs.
- A culture built on creativity, innovation, and operational excellence.
- A mission-driven company that connects people to their past to inspire deeper connection in the present.
As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $145,710 - $182,160 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.
- Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
All job offers are contingent on a background check screen that complies with applicable law. For candidates who live in San Francisco, CA, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
Salary : $145,710 - $182,160