What are the responsibilities and job description for the Lifecycle Marketing Contractor (Acquisition + Retention) - North America position at Anatta Design?
Overview
We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.
This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.
Key Responsibilities
Acquisition Strategy & Performance Marketing
- Own and optimize paid acquisition strategy across key channels
- Manage and execute campaigns within:
- Meta Ads Manager (primary focus)
- Google Ads Manager (including Performance Max and Shopping campaigns)
- Build and test conversion-focused funnels tied to Shopify product and collection pages
- Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
- Analyze campaign performance and optimize toward:
- CPA / CAC efficiency
- Conversion rate (PDP, cart, checkout)
- Customer quality (LTV, AOV, repeat rate)
- Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging
- Identify opportunities to scale high-performing products, audiences, and channels
Retention & Lifecycle Marketing
- Own lifecycle strategy across email and SMS channels for the Shopify store
- Build, manage, and optimize flows in:
- Klaviyo (required) — including deep integration with Shopify customer, order, and product events
- Develop and refine core e-commerce lifecycle flows, including:
- Welcome / browse-abandon onboarding
- Abandoned cart / abandoned checkout
- Post-purchase (thank-you, cross-sell, review request)
- Replenishment / subscription reorder reminders
- Winback / lapsed-customer re-engagement
- VIP / loyalty tier flows
- Build segmentation strategies using Shopify Klaviyo data:
- Purchase behavior, RFM, product affinity
- Cohort and lifecycle stage
- Geographic, channel, and acquisition-source signals
- Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV
Analytics & Optimization
- Monitor and report on performance across the full funnel: acquisition → conversion → retention
- Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms
- Identify drop-offs and friction points across product, cart, and checkout
- Translate data into prioritized experiments (creative, offers, flow logic, segmentation)
- Improve attribution clarity across paid and owned channels
Requirements
- 3–6 years of experience in lifecycle, growth, or performance marketing for e-commerce brands
- Direct, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings
- Strong hands-on experience with:
- Meta Ads Manager (including catalog/DPA setup)
- Google Ads Manager (Search, Shopping, PMax)
- Klaviyo email SMS, deeply integrated with Shopify
- Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
- Experience building segmentation strategies and automated flows that drive measurable CLTV gains
- Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics
- Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping
Nice to Have
- Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)
- Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)
- Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)
- Experience with A/B testing frameworks and post-iOS attribution approaches
- Light Liquid / HTML / Shopify theme comfort
- Experience scaling DTC brands through key inflection points ($1M → $10M ARR)
What Success Looks Like
- Improved acquisition efficiency (lower blended CAC, higher quality customers)
- Increased conversion rates across PDP, cart, and checkout
- Stronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer)
- A clear, documented segmentation strategy enabling personalized lifecycle marketing
- Measurable improvements in CLTV, AOV, and Klaviyo-attributed revenue share
Engagement Details
- Type: Independent contractor (1099 / corp-to-corp)
- Duration: Initial 3–6 month engagement with potential to extend
- Location: Fully remote; EST preferred
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
This is a contract position, the pay range is $60 - $75 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.
Compensation Transparency & Pay Philosophy
At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.
Salary : $60 - $75