Retention Marketing Specialist

An apparel brand that is growing quickly is seeking a Retention Marketing Specialist to execute expert customer-first, integrated marketing campaigns and initiatives. You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integrated marketing tactics and campaigns.

Compensation: Up to 100k base

Location: Beverly Hills (5x/week)

Visa SPONSORSHIP is NOT available

Responsibilities:

• Oversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns
• Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns
• Be the expert in integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned areas
• Review and provide copy development support to the creative team for marketing materials
• Implement, update and manage campaigns end-to-end, including content creation, landing page development, workflow automation, A/B testing and metrics reporting
• Conduct market research to build effective target audiences for messages to drive engagement and revenue performance against KPI goals

Requirements:

• 2 years of experience in Marketing, Communications, or related fields
• Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner
• Experience with email and SMS marketing platforms, primarily Klaviyo, Attentive (or PostScript) and Shopify Plus
• Strong written and verbal communication skills with an attention to detail
• Ability to raise issues and lead project management of tactical elements of integrated campaigns
• Ability to analyze and interpret data and solve practical problems
• Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.)