Social Media Manager

Social Media Manager 

Job Description 

Location: On-Site in Gatlinburg/Pigeon Forge  

Job Overview: 

Anakeesta is seeking a creative, strategic, and hands-on Social Media Manager to lead the social voice of our award-winning outdoor adventure park. This role blends big-picture strategy with day-to-day execution, shaping our social presence, bringing our experiences to life through engaging content, and connecting with our audience in an authentic, energetic, and on-brand way. If you love storytelling, thrive in a fast-paced environment, and enjoy being on-site to capture the action, this is the role for you! 

Key Responsibilities: 

Strategy and Planning 

• Develop and execute social media strategies for Anakeesta and other properties 
• Build and manage monthly content calendars aligned with campaigns, events, and seasonal  priorities 
• Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant 

Content and Execution 

• Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok 
• Capture and create content on-site including photo, video, and real-time storytelling 
• Collaborate with internal photographer and videographer to produce high-quality content 
• Ensure individual brand voices and visual consistency across both properties 

Community and Engagement 

• Manage community engagement including comments and messages in a timely and brand-aligned way 
• Monitor sentiment and provide insights to leadership 

Influencer and Partnerships 

• Lead influencer outreach and relationship management 
• Coordinate visits, itineraries, and deliverables for creators 
• Track performance and return on investment of influencer campaigns 

Analytics and Optimization 

• Track and report on performance metrics including engagement, reach, growth, and conversions 
• Use insights to optimize content, posting strategy, and campaigns 
• Balance data-driven decision making with strong creative instincts 

On-Site Presence 

• Attend events, activations, and key moments to capture live content 
• Act as the social presence on property 
• Confident representing the brand on camera and creating engaging, personality-driven social content 

Skills: 

• Strong content creation across photo, video, and copy 
• Deep understanding of Instagram, Facebook, and TikTok 
• Ability to spot trends and create relevant, on-brand content 
• Clear and engaging copywriting skills 
• Strong community management and audience engagement 
• Influencer outreach and relationship management 
• Strong organization and project management skills 
• Data-driven mindset with the ability to adjust strategy 

Qualifications: 

• 3-5 years of experience in social media management or digital marketing 
• Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle 
• Proven track record of growing and engaging social media audiences 
• Experience creating and editing content using mobile devices and editing tools 
• Familiarity with social media management and analytics tools 
• Experience coordinating influencer campaigns and partnerships 
• Bachelor’s degree in marketing, communications, or a related field preferred but not required 
• Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed 

Perks of Working With Us 

• Competitive pay, starting at $65k
• Paid time off 
• Medical, dental, and vision insurance 
• Life insurance 
• 401(k) 
• Free admission for employees and their immediate family 
• Employee discounts on food and merchandise 
• Generous pass exchange program with area attractions 

About Us 

Anakeesta is a mountaintop adventure park in Gatlinburg, Tennessee, offering award-winning outdoor experiences, breathtaking views, thrilling attractions, and genuine Smoky Mountain hospitality. We are committed to creating unforgettable memories for our guests and a positive, growth-oriented environment for our team. 

“Be a Breath of Fresh Air”