What are the responsibilities and job description for the Shopper Insights & Analytics Manager position at Anagram International?
Summary
The Shopper Insights & Analytics Manager will lead efforts to understand consumer behavior and retail dynamics while providing data-driven insights to inform marketing, sales, and product strategies. This role combines shopper insights expertise with strong analytical skills focused on data interpretation and reporting—not heavy coding. The position leverages tools such as Numerator, Scintilla, and Amazon Seller Central to uncover actionable insights that drive growth and improve shopper experience.
Key Responsibilities:Shopper Insights:
The Shopper Insights & Analytics Manager will lead efforts to understand consumer behavior and retail dynamics while providing data-driven insights to inform marketing, sales, and product strategies. This role combines shopper insights expertise with strong analytical skills focused on data interpretation and reporting—not heavy coding. The position leverages tools such as Numerator, Scintilla, and Amazon Seller Central to uncover actionable insights that drive growth and improve shopper experience.
Key Responsibilities:Shopper Insights:
- Analyze shopper data from sources like Numerator, Scintilla, Amazon Seller Central and retailer platforms to identify actionable insights that can be turned into strategy.
- Identify key purchase drivers, barriers, and trends across retail channels.
- Develop shopper personas and journey maps to inform marketing and merchandising strategies.
- Partner with sales and category teams to optimize product placement, promotions, and messaging.
- Present insights to internal stakeholders and retail partners to influence strategy.
- Design and manage custom research studies (qualitative and quantitative).
- Pull, clean, and interpret data from multiple sources (syndicated and retailer platforms).
- Create dashboards and reports using Excel or BI tools (Power BI, Tableau) for internal stakeholders.
- Monitor performance metrics and identify trends to support decisionmaking.
- Ensure data accuracy and integrity across reporting processes.
- Translate complex data into clear, actionable recommendations for marketing and sales teams.
- Proficiency with Numerator, Scintilla, and Amazon Seller Central
- Strong Excel skills; experience with BI tools (Power BI, Tableau)
- Ability to synthesize large datasets into meaningful insights.
- Excellent storytelling and presentation skills.
- Strong collaboration skills with crossfunctional teams.
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 5 years of experience in shopper insights, category management, or consumer research.
- Familiarity with syndicated data tools and retailer analytics platforms.
- Strong analytical and problemsolving skills.
Salary : $106,000 - $133,000