Brand Manager

About Amy’s

At Amy’s Kitchen, we're more than just a food company—we're a family-owned, proudly independent organic, and vegetarian food company on a mission. As a Certified B Corporation®, our purpose is clear: to make it simple and enjoyable for everyone to eat well.

We're committed to crafting authentic, mouthwatering dishes using only the finest organic ingredients sourced with care. From farm to table, we ensure top-notch quality in every bite, making healthy eating accessible and convenient for all. At Amy’s, we're not just serving meals; we're serving up a taste of goodness, one delicious dish at a time.

Perks are as delicious as our meals!

Comprehensive health plans with Medical, Dental, and Vision coverage, plus Flexible Spending Accounts. Mental health support with Modern Health to nourish your and your family’s mental well-being. 401(k) Retirement Plan with employer match and Financial Wellness support at no cost to plan for the future. Referral Rewards and Scholarship Program to celebrate and invest in our teams. Tuition Reimbursement Program to fuel your educational pursuits. Paid parental leave for new parents. Paid Time Off for vacations and sick days, with 9 paid US Holidays annually to savor those special moments. Amy's product discount reimbursement to keep your pantry stocked, plus remote gym discounts to keep you moving and grooving! Join us and indulge in a career where the benefits are as fulfilling as our food!

Bay area California Compensation: $97,600 - $146,400

• Other areas are subject to a lower range.

The Brand Manager acts as the general manager for an assigned product portfolio & mdash; shaping brand strategy, leading innovation, and driving profitable growth. This role blends strategic thinking with hands-on execution across the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Company, Competition). Partnering closely with Sales, Culinary, Operations, Finance, and Insights, the Brand Manager translates data and consumer insights into actionable plans that strengthen Amy’s position in the market and support Amy’s strategic objectives. Key priorities include developing 3-year portfolio roadmaps, leading new product commercialization, optimizing existing products for margin and performance, and championing the voice of the consumer throughout the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES may include the following. Other duties may be assigned.

• Serve as the product general manager for a given portfolio developing growth strategies, leading cross-functional execution, and managing P&L performance.
• Lead market and consumer analysis to identify growth opportunities, emerging trends, and competitive dynamics; translate findings into strategic actions.
• Develop portfolio roadmaps that balance innovation, renovation, and rationalization - defining the “job to be done” for each initiative.
• Lead cross functional projects end to end from concept through launch and post-launch evaluation working closely across functions including Sales, Marketing, Culinary, Manufacturing, Purchasing, Sourcing and Quality.
• Guide and partner with Sales Insights & Analytics team to monitor performance and inform decision-making, including competitive activity; post- launch results, and Profit & Loss (P&L).
• Manage product development including new product ideas positioning/concept development/claims, variety line up, naming, pricing, and packaging.
• Work closely with the broader marketing team on the development of the annual marketing plan, identifying category and product focus / seasonality, consumer targeting strategy, key messaging and asset creation.

It is the responsibility of all employees to uphold the mission of Amy’s Food Safety and Quality Policy. This includes following all Food Safety and Sustainability programs and participating in all required training.

SUPERVISORY RESPONSIBILITIES: This position supervises others. This role does not currently include direct people management responsibilities but may evolve to include direct team leadership responsibilities as the department grows.

QUALIFICATIONS

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in Marketing, Business, or related field with 4-6 years of related experience and/or training; or equivalent combination of education and experience. CPG experience preferred.
• A minimum of 3-5 years of brand marketing, new products, and project management experience, and experience with Nielsen or IRI, MS Word, Excel required.
• Experience in and passion for natural and organic foods.

LANGUAGE SKILLS

• Ability to read, analyze, and interpret complex documents.
• Ability to plan and lead large cross-functional meetings, drive to consensus/conclusion, assign tasks, summarize succinctly, and communicate results in written and verbal form.
• Ability to respond effectively to the most sensitive inquiries or feedback.
• Ability to communicate effectively and persuasively at all levels of the organization.

REASONING ABILITY

• Strong problem-solving skills: able to navigate ambiguity and deliver practical solutions.
• Ability to prioritize effectively, manage multiple projects, and deliver results in fast-paced environments.
• Capable of recognizing key project issues, resolving conflicts, and escalating as appropriate.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

REMOTE OR HYBRID WORK OPTION

Yes. Preference for 50-mile proximity to Petaluma office, but hybrid option with regular travel available.

TRAVEL

Up to 50% of the time depending on incumbent location.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.