What are the responsibilities and job description for the AVP, Web Analytics position at AmTrust Financial?
| Requisition ID | JR1005049 | Category | Marketing | Position Type | Regular Full-Time |
We are seeking a strategic and hands-on Digital AVP, Web Analytics to launch a new function focused on understanding and optimizing online behaviors of policyholders and agents. This role will initially concentrate on analyzing service-related interactions and journeys, with a growth path to include agent acquisition (quote and issue) behaviors. The ideal candidate combines deep digital analytics hands-on expertise with a passion for customer experience and has the vision to build and eventually lead a high-performing analytics team. This is a newly created function with significant opportunity for growth. The successful candidate will lead the organization to better understand what is possible through these insights and expand the discipline. But, that will only come through immediate execution. This is very much a "show-me" culture. Maintains a solid understanding of AmTrust's mission, vision, and values. Upholds the standards of the AmTrust organization.
- Analyze user journeys, identify friction points, and deliver actionable insights to improve online service experiences.
- Develop dashboards and reporting frameworks to track KPIs related to digital service usage, satisfaction, and engagement.
- Highly collaborative with cross-functional teams (Operations, IT, Marketing) to align analytics initiatives with business objectives.
- Prepare for future expansion of analytics scope to include agent quote and issue behaviors, supporting digital sales growth.
- Present findings and recommendations to senior leadership, influencing digital strategy and investment.
- Ensure data integrity, compliance, and best practices in digital analytics.
- Monitors operational expenses and develops programs to focus on cost efficiency.
- Keeps current with market trends and demands.
- Performs other functionally related duties as assigned.
Required:
* 7 years of experience in web/digital analytics, with a strong focus on customer journey analysis and optimization.
* Proven track record of delivering insights that drive measurable improvements in digital service or sales performance.
* Expertise with analytics platforms (e.g., Google Analytics, Session Playback), tag management, and data visualization tools (e.g., Tableau, Power BI).
* Strong understanding of UX principles, digital marketing, and customer experience design.
* Excellent communication skills, with the ability to translate complex data into clear, actionable recommendations.
* Experience collaborating across departments and influencing stakeholders at all levels.
* Strong understanding of process improvement methodologies and operational best practices.
* Demonstrated ability to lead training initiatives and drive adoption of new processes.
* Able to make sound business decisions based on relevant data.
* Translates strategic direction and client needs into team vision and deliverables.
* Leads through change, influences teamwork.
* Able to network throughout all levels of the organization.
* Proven leadership abilities and strategic thinking.
* Strong analytical and problem-solving skills.
* Strong employee and client focus.
Preferred
* Experience in insurance, financial services, or other regulated industries.
* Familiarity with agent and policyholder digital journeys.
* Demonstrated ability to build or lead analytics teams.
The expected salary range for this role is $137,800-$200,000/year.
Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the compensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.
AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.
AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.
AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.
Salary : $137,800 - $200,000
