What are the responsibilities and job description for the Marketing Content Specialist position at Amtraco?
AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:
EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.
STM – a manufacturer of pressure sensitive adhesive tapes
SBM – a commercial real estate company that buys, develops, and leases commercial real estate.
Roles & Responsibilities:
1. Graphic Design Support:
o Create and edit marketing materials, website graphics, social media visuals, and product images as needed.
o Ensure brand consistency across all creative assets.
2. Website Management (SEMrush & CMS):
o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.
o Implement website updates, including product listings, blog posts, and landing pages.
o Collaborate with internal teams or external developers for major site changes.
3. Email Marketing & Funnels:
o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.
o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
4. Tradeshow Support (Infrequent):
o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.
o Coordinate pre- and post-show marketing efforts, including lead follow-ups.
5. Marketing Literature & Requests:
o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
6. Amazon Daily Operations:
o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.
o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
7. Social Media Management:
o Plan and schedule content posts (1-2 times per week) across relevant social media platforms.
o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
8. Swag Merchandise Management:
o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.
o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
9. Other duties as assigned.
Ideal Candidate Qualifications:
· Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
· Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
· Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
· Experience with Amazon Seller Central and basic PPC campaign management.
· Strong organizational skills and ability to multitask across different marketing functions.
· Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
· Excellent written and verbal communication skills.
·Associates or Bachelor's Degree in Marketing or Related Field Required.
·Certificate or Training in Graphic Design or Similar preferred.
COMPANY BENEFITS
- Competitive wages and earned commission
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Vacations, Holidays & Personal Days
- 401(k) with Company match.
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