What are the responsibilities and job description for the Communications & Content Specialist position at Amtraco?
AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:
EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.
STM – a manufacturer of pressure-sensitive adhesive tapes
SBM – a commercial real estate company that buys, develops, and leases commercial real estate.
Communications & Content Specialist — Amtraco Shared Services (Supporting STM & EPSI):
Amtraco is building the next generation of marketing and communications across its portfolio of manufacturing and industrial brands — including STM (Specialty Tapes Manufacturing) and EPSI (Engineered Products & Services Inc). We’re seeking a Communications & Content Specialist who can bring clarity, creativity, and cohesion to our shared marketing ecosystem.
This role is both strategic and hands-on, translating complex technical product data into compelling, customer-centric stories that resonate across digital and print channels. The ideal candidate pairs a designer’s eye with a marketer’s mindset — driving brand consistency, content accuracy, and measurable campaign performance.
You’ll collaborate closely with our Data, IT, and Sales teams to ensure every touchpoint — from a Shopify product page to a trade show display — reflects a unified visual identity and message.
Key Focus Areas
Content creation for web, email, social, and campaigns targeting manufacturing and industrial audiences.
Visual design and brand alignment across STM and EPSI materials.
Website and SEO management through Shopify, HubSpot CMS, and SEMrush.
Marketing automation, analytics collaboration, and data-driven creative refinement.
Cross-brand coordination for launches, tradeshows, and digital experiences.
Who You Are
You’re a hybrid creative — part storyteller, part designer, part digital tactician — who understands that industrial doesn’t have to mean uninspired. You thrive in a collaborative environment, manage multiple brand narratives seamlessly, and enjoy transforming technical information into marketing that connects.
Join us as we raise the floor and aggressively scale a new experience for industrial marketing — one story, one design, and one insight at a time.
Ideal Candidate Qualifications:
· Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
· Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
· Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
· Experience with Amazon Seller Central and basic PPC campaign management.
· Strong organizational skills and ability to multitask across different marketing functions.
· Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
· Excellent written and verbal communication skills.
·Associates or Bachelor's Degree in Marketing or Related Field Required.
·Certificate or Training in Graphic Design or Similar preferred.
COMPANY BENEFITS
- Competitive wages and earned commission
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Vacations, Holidays & Personal Days
- 401(k) with Company match.
Salary : $55,000 - $60,000