What are the responsibilities and job description for the Digital Marketing Coordinator position at AMS LOCUMS LLC?
*Digital Marketing Coordinator* The Digital Marketing Coordinator will support Assurgent Medical’s marketing and communications efforts through strategic management of websites, social media and email campaigns that reflect the company's brand and builds awareness. We are looking for a dynamic team player that will capitalize on current trends to contribute to our growth and increase engagement of the Assurgent Medical brand. In addition to a creative mind and digital expertise, we are seeking someone who takes direction and feedback well and is passionate about healthcare.
*Essential Duties and Responsibilities:
- Manage social media by leading the planning, research, writing, designing of creative assets, and posting of brand-driven messaging across all Assurgent platforms
- Manage boosted posts and report on their performance
- Manage the creation and day-to-day of Assurgent’s social enterprise websites as well as other websites where a digital presence is maintained
- Monitor performance and provide recommendations to ensure all websites are performing at optimal capacity
- Coordinate digital marketing campaigns, building effective eblasts and campaigns that inspire action and involvement
- Edit content/text for Assurgent’s email campaigns with brand-infused copy that incites action
- Regularly review the results of digital marketing efforts and report any successes or shortcomings
- Make recommendations on ways to improve or increase the success of marketing efforts
- Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists, establishing contacts, and launching geofencing and retargeting campaigns
- Bachelor’s degree required
- Minimum of two to four years of experience performing a wide variety of digital marketing functions, including email marketing and social media
- Excellent verbal and written communications skills
- Experience launching and overseeing social media campaigns
- Strong time management skills
- Expert use of website management system (CMS), including WordPress, as well as content optimization for SEO
- Strong knowledge of HTML, MS Office, Basic design skills