Sales / Business Development Manager

About the Role

AMS Events is growing, and we need someone who can fill the pipeline. This role is the front door — you find the clients, scope the opportunity, build the proposal, and close the deal. Once the contract is signed, you hand off to a Project Manager who owns execution, but you may stay involved on key accounts where the client relationship benefits from continuity.

This isn’t order-taking. You’ll need to understand what AMS can deliver across corporate events, conferences, and live entertainment — and be able to scope realistic proposals that the operations team can actually execute. The best person for this role sells with integrity, knows when to say “we can do that” and when to say “let me check,” and treats the handoff to the PM like it matters as much as the close.

What You’ll Own

Business Development & Pipeline

• Identify and pursue new business opportunities across corporate, conference, and entertainment markets

• Build and maintain a sales pipeline with clear stages, values, and close probabilities

• Develop relationships with venue partners, corporate event planners, entertainment managers, and industry contacts

• Attend industry events, networking functions, and venue showcases to generate leads

• Research prospective clients and tailor outreach based on their event history and needs

Proposal & Pricing

• Scope event opportunities in collaboration with operations — understand what’s feasible before you quote it

• Build proposals and pricing packages that are accurate, competitive, and executable

• Present proposals to clients — in-person, virtual, or written — and manage the negotiation through close

• Maintain proposal templates and pricing guidelines in coordination with leadership

• Track win/loss data and identify patterns in what’s closing and what’s not

Client Relationship & Handoff

• Own the client relationship from first contact through signed contract

• Execute a clean handoff to the assigned Project Manager — transfer all scope details, client preferences, budget agreements, and relationship context

• Stay involved on select accounts post-sale where continuity adds value, coordinating with the PM on role boundaries

• Gather client feedback post-event to inform future proposals and relationship development

Requirements

• 3–5 years of experience in event sales, hospitality sales, or B2B business development

• Proven track record of closing deals and building a book of business

• Strong understanding of event production — enough to scope realistically, not just sell aspirationally

• Excellent written and verbal communication — you write proposals clients trust and give presentations that land

• Comfort with CRM tools and pipeline management (experience with ClickUp is a plus)

• Self-directed and organized — you manage your own pipeline without constant oversight

• Valid driver’s license and ability to attend client meetings, venue visits, and industry events

Nice to Have

• Existing network in the corporate events, conference, or live entertainment space

• Experience selling production services (AV, staging, lighting) — not just event planning

• Background in event production or operations — understanding the build side makes you a better seller

• Familiarity with Miro or visual scoping tools

• Experience with formal sales methodologies (consultative selling, MEDDIC, etc.)

How This Role Will Be Measured

• Revenue closed — total contract value per quarter

• Pipeline health — volume, velocity, and conversion rates at each stage

• Proposal win rate — percentage of proposals that convert to signed contracts

• Handoff quality — PM satisfaction with the completeness and accuracy of sales-to-execution transfers

• Client retention — percentage of clients who return for repeat events

• Forecast accuracy — how close your projections are to actual results