What are the responsibilities and job description for the Social Media Producer position at Amplify?
About Amplify
Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent.
As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world’s largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.
The Role
We’re looking for a dynamic Social Media Producer to join Amplify in New York City This is a hands-on role at the intersection of creativity, production, and social media culture. The successful candidate will help ideate, produce, and deliver social-first content that inspires and educates creators worldwide.
Key Responsibilities
Content & Campaign Production
Amplify is a global creator-first agency working with leading platforms, brands, and talent across APAC, the U.S., and beyond. This role is a unique chance to sit at the heart of TikTok’s creator ecosystem and shape content that reaches millions daily. You’ll be part of a passionate team that values ambition, creativity, and collaboration.
Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent.
As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world’s largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.
The Role
We’re looking for a dynamic Social Media Producer to join Amplify in New York City This is a hands-on role at the intersection of creativity, production, and social media culture. The successful candidate will help ideate, produce, and deliver social-first content that inspires and educates creators worldwide.
Key Responsibilities
Content & Campaign Production
- Turn briefs into innovative, social-first ideas tailored for TikTok and other platforms.
- Organise, manage, and produce shoots across the East Coast with the ability to handle other markets from time to time.
- Support in writing copy, storyboarding, and crafting creator-led formats.
- Work collaboratively and directly with cross functional TikTok teams to help bring projects (creator-led productions, social ideas, event coverage etc) to life from inception to delivery
- Manage approvals with key stakeholders at both Amplify and TikTok.
- manage timelines, leading alignment meetings, recaps
- Spot cultural moments and trends that can inform fresh content ideas.
- Contribute to brainstorms and pitch decks with creative insights.
- Track and analyse content performance, preparing reports and insights for TikTok and Amplify.
- Deep understanding of social platform (especially TikTok)and what makes content relevant, shareable, and trendsetting.
- Experience producing content from concept through to delivery (shoots, editing coordination, approvals, publishing).
- High EQ with the ability to build strong relationships and work effectively with creators, clients, and internal teams.
- Highly organised with exceptional attention to detail; able to juggle multiple moving parts at once.
- Comfortable rolling up your sleeves, whether coordinating logistics, jumping in on set, or managing feedback rounds.
- Strong communication skills and a collaborative, solutions-focused mindset.
Amplify is a global creator-first agency working with leading platforms, brands, and talent across APAC, the U.S., and beyond. This role is a unique chance to sit at the heart of TikTok’s creator ecosystem and shape content that reaches millions daily. You’ll be part of a passionate team that values ambition, creativity, and collaboration.
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