Director of Partnerships

About Amplify

Amplify is one of the world's leading creator economy companies. Founded in Australia in 2016, we've spent nearly a decade building what we believe is the most operationally sophisticated creator agency in the Asia-Pacific region and we're now expanding that infrastructure into the United States.

We sit at the intersection of talent, content, and culture. With offices across Australia, Southeast Asia, the Philippines, the United States, and beyond, we partner with the world's largest brands including Unilever, Amazon, Spotify, Nike, Samsung, and P&G to build creator-led growth systems that perform at scale.

We're not a campaign shop. We build infrastructure. Our proprietary technology powers how we discover creators, manage campaigns, and measure performance across every market we operate in. It's what makes us genuinely different from every other agency in this space.

The Role: Partnerships Director, United States

Based in New York City, this is Amplify's first dedicated US partnerships hire. You'll be building the commercial foundation of our American operation, opening doors, building relationships, and winning the kind of clients that define what Amplify becomes in this market.

This is a role for someone who thrives on building from scratch. You won't inherit a warm pipeline or a full team. You'll create them. If that sounds like pressure, this probably isn't the right fit. If it sounds like an opportunity, keep reading.

You'll report directly to the founders and work closely with our global commercial leadership across APAC. The US market benefits from everything we've already built, the relationships, the infrastructure, the creative track record, and a platform that most US agencies are still trying to catch up to.

What You'll Do

• Build and own Amplify's US partnerships strategy, identifying, targeting, and closing high-value brand and agency relationships that generate net-new revenue and long-term strategic value
• Own senior relationships with CMOs, VP Marketing, and brand managers at global and US-based brands across FMCG, technology, entertainment, and lifestyle categories
• Build and develop platform partnerships, particularly with TikTok, Meta, and YouTube, leveraging Amplify's existing global platform relationships to unlock preferential access and co-investment models in the US market
• Develop a US pipeline from the ground up, using Amplify's global client roster, existing brand relationships, and your own network to generate, qualify, and close commercial opportunities
• Represent Amplify at industry events, platform summits, and brand forums, building the kind of presence and reputation in New York that opens doors before you knock on them
• Collaborate with our APAC commercial teams to translate global client relationships into US mandates and revenue
• Feed market intelligence back to the product and strategy teams on what US brands need, what platforms are prioritising, and where the opportunities are before they become obvious

What You Bring

Skills:

• Deep fluency in the creator economy, how creator content works, what brands are trying to solve, and where the industry is heading
• Proven ability to hunt, pitch, and close new business personally, not just manage a team's pipeline or handle inbound
• Strong platform knowledge across TikTok, Meta, and YouTube, including how brand and agency partnership models work on each
• Exceptional communication and presentation skills, with the confidence to hold a room at CMO level
• Commercial negotiation skills, with experience structuring and closing partnership agreements
• Strategic thinking with the ability to build a market from scratch without a playbook handed to you

Experience:

• 7 years minimum in partnerships, business development, or sales within the creator economy, influencer marketing, social media, or a related field
• Active, senior relationships with brand marketers, agency decision-makers, and platform partners that you can activate immediately
• Direct experience winning significant new business accounts personally, not through inherited relationships or inbound leads
• Platform relationships, particularly with TikTok US, Meta, and YouTube brand and agency partnership teams
• Experience operating in an entrepreneurial or early-stage environment where you've had to build structure and process yourself
• Prior experience in a New York-based role with an established network in the city's brand and agency community

Why Amplify

We're a genuinely global business with deep operational roots, not a startup with global ambitions and no track record. We've been delivering creator programs across 10 markets for nearly a decade. The brands we work with trust us with their most important audiences.

The US is our next chapter and this hire is how that chapter starts. You'll have the backing of a profitable, founder-led business, a proprietary technology platform, and a global client roster that gives you something to walk into conversations with from day one.