What are the responsibilities and job description for the Digital Advertising Assistant position at Amplify?
Company Description
Amplify is a strategic public relations and communications firm that helps Republican elected leaders, government offices, and organizations connect meaningfully with their audiences. The firm specializes in communication strategies that translate complex policy into accessible, compelling messages that build trust and encourage engagement.
Role Description
The Digital Advertising Assistant is a full-time, on-site role based in the Washington, DC area. This position supports the planning, execution, and monitoring of paid media ad campaigns across platforms such as social media, search, display, and CTV/OTT. Day-to-day responsibilities include assisting with campaign setup, audience targeting, and budget allocation; tracking performance metrics; preparing reports; and helping optimize ads based on data insights. The role also involves coordinating with internal teams to align digital advertising with broader communication strategies, responding to basic inquiries from clients or partners, and maintaining organized records of campaign assets and results.
Qualifications
- Candidates should possess strong communication skills to collaborate with team members and interact professionally with clients.
- Candidates should possess solid analytical skills to interpret campaign data, identify trends, and support data-informed optimizations.
- Candidates should possess foundational messaging skills to understand audience segmentation, messaging, and campaign objectives.
- Candidates should possess familiarity with digital advertising tools and platforms (e.g., social media ad managers, Google Ads) and basic reporting in spreadsheets or dashboards.
- Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines in a fast-paced environment.
- Relevant education or experience in communications, political science, public affairs, or a related field is beneficial; experience in Republican political campaigns or on Capitol Hill is a plus.