Market Development Manager

The Global Market Development Manager is a commercially driven sales professional responsible for identifying and developing new markets, executing lead-generation strategies, and supporting product launches across North America, South America, the UK, and the EU. This role blends market intelligence, sales development, lead generation, and product-launch execution to drive international growth.

Sales Development & Market Expansion

• Identify, engage, and qualify prospects across global repair centers, hospitals, and distributors.
• Generate new business through outbound prospecting, digital outreach, and trade show participation.
• Maintain a structured lead pipeline in HubSpot CRM with accurate follow-up.
• Collaborate with sales leadership to convert qualified leads into revenue.
• Move new, lightly penetrated, and hibernating accounts toward Key Account status.
  
  

Product Launch & Commercialization

• Serve as a commercial liaison during new product launches.
• Assist in developing go-to-market messaging, launch plans, and channel readiness.
• Identify target segments and opportunities for each product launch.
• Conduct post-launch follow-up to assess adoption and gather feedback.
• Represent company at global events, virtual demos, and customer presentations.
  
  

Market Intelligence & Growth Strategy

• Research new market segments, regional trends, and competitive activity.
• Provide insights on pricing, positioning, and barriers to entry.
• Recommend new distributor and supplier partnership opportunities.
  
  

Cross-Functional Collaboration & Reporting

• Partner with Marketing on campaigns, digital outreach, and event strategy.
• Report weekly on outreach metrics, qualified opportunities, and conversion rates.
• Work cross-functionally to ensure customer expectations are exceeded from first contact through post-sale support.
  
  

Qualifications

• A minimum of a BA/BS required
• 5 + years of documented medical device or healthcare technology sales experience, specifically around customer acquisition and new market penetration
• Experience supporting or executing medical device product launches
• Familiarity with CRM systems is required (Salesforce or HubSpot preferred
• Experience with lead generation tools, including social media
• Proven success prospecting, qualifying, and closing new business
• Strong communication, coaching, and presentation skills.
• Demonstrated teamwork and leadership skills
• Excellent understanding of and response to customer requests, needs, and environment, and anticipates customer's needs on an ongoing basis
• Self-motivated, detail oriented and a proven history of ability to make independent decisions and lead negotiations.
• Excellent written and verbal communication skills.
• Able to travel up to 50% to customer sites, tradeshows, corporate meetings
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status.

Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.