What are the responsibilities and job description for the Senior Funnel & UX Designer position at Amplifi?
Amplifi teaches everyday high earners how to build wealth the way the ultra-wealthy actually do it, through financial education, live events, and Growth Circle, our private investing community. We're a small, talented team moving very fast: webinars every week, new offers and campaigns every month, and a member platform we're building from scratch. The funnels behind that engine drive the company's growth, and this role owns a big piece of them.
The Role
You'll own sales funnels and digital experiences end to end. Not the design handed to a developer or the build handed to a marketer. The whole thing. You take a funnel from strategy and page architecture through design, copy layout, build, launch, measurement, and iteration. When the data says something isn't working, you form a hypothesis, change it, and measure again.
You'll join a small, talented team and share a roadmap that currently includes webinar funnels, event and workshop launches, quiz and lead-magnet funnels, checkout and post-purchase experiences, and the UX of our member platform.
This is a role for someone who likes wearing multiple hats. Complete funnels and experiences here get designed, built, and shipped often by one person, start to finish. In a single day you might be a strategist, designer, builder, and analyst. If you'd rather hand work off between specialists, this isn't the right fit. If owning the whole thing is the part you love, it is.
What You'll Do
- Design and build complete funnels: landing pages, registration flows, checkouts, upsells, post-purchase, and the email/SMS sequences that connect them.
- Own conversion optimization: audit underperforming pages, run A/B tests, and make changes that show up in conversion rate, cost per acquisition, and revenue.
- Report on what you ship: pull performance data, know what it means, and walk the team through what's working, what isn't, and what you're changing next.
- Improve experiences beyond funnels: onboarding flows, member-facing pages, and product UX on our platform. The craft is the same, the surface changes.
- Work independently: take a project from a one-line brief to live without needing someone to unblock you at every step.
What You Bring
- Senior-level experience (roughly 5 years): real shipped work you can show, whether funnels, landing pages, or product experiences, with results you can talk about in numbers.
- A background in UX and/or conversion optimization: you think in user journeys, hierarchy, and friction, not just layouts.
- Builder's skill set: comfortable building and launching in modern web and marketing tools, and picking up new platforms quickly. We work in GoHighLevel, webinar platforms, Figma, and data reporting tools daily.
- Data fluency: you read analytics without waiting for a report, and your design opinions come with evidence attached.
- Low ego, high ownership: you'll sit with the founder, sales, retention, and creative teams and turn what you hear into better experiences.
Nice to Have
- Financial services, education, coaching, or high-ticket offer experience.
- Email/SMS lifecycle experience (sequences, segmentation, deliverability).
- Analytics tooling such as GA4, Looker Studio, or attribution platforms.
- Motion, brand systems, or front-end skills that raise the ceiling on what you can ship.
Details
- Full-time, in office in Eagle, Idaho.
- Competitive compensation, discussed in the interview process.
- Small team, direct access to leadership, and unusual freedom to own your work end to end.