What are the responsibilities and job description for the Growth & Marketing Lead position at Amplemarket?
What is Amplemarket all about?
Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.
In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.
Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.
As Growth & Marketing Lead, you'll roll up your sleeves to drive Amplemarket's growth engine. You'll lead and do - building and scaling marketing programs that directly impact revenue. From paid campaigns and SEO to events and sales support, you'll be at the center of execution. You'll work closely with Sales, Product, and Leadership to drive measurable results.
You will:
Be a Builder
Regardless of race, gender, religion, sexual orientation, age, disability, or if you're parenting the next generation of innovators, we firmly believe that what truly matters is how your skills, knowledge and personality fit our company. So bring your best professional version of yourself, and apply - we'd like to hear from you!
Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.
In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.
Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.
As Growth & Marketing Lead, you'll roll up your sleeves to drive Amplemarket's growth engine. You'll lead and do - building and scaling marketing programs that directly impact revenue. From paid campaigns and SEO to events and sales support, you'll be at the center of execution. You'll work closely with Sales, Product, and Leadership to drive measurable results.
You will:
Be a Builder
- Work hands-on to implement, test, and scale marketing initiatives.
- Contribute to shaping the future of the marketing function as the company grows.
- Own and execute our digital marketing strategy, ensuring alignment with business goals.
- Launch and manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth.
- Optimize website performance, SEO, and conversion funnels to improve lead quality.
- Identify and test new acquisition channels for customer reach.
- Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing.
- Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance.
- Utilize A/B testing and analytics to refine marketing tactics.
- Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation.
- Build and manage a strong community strategy, fostering relationships with customers and industry influencers.
- Develop customer advocacy programs, leveraging testimonials and case studies.
- Develop marketing collaterals (decks, case studies, landing pages) to support Sales.
- Conduct competitive analysis and refine product messaging.
- Align closely with Sales and Product teams on go-to-market strategies.
- 5 years of experience in Marketing or Growth, ideally in B2B SaaS, with a strong operational track record.
- Proven ability to launch and manage performance marketing campaigns across various channels.
- Strong understanding of demand generation, paid acquisition, and conversion optimization.
- Analytical and comfortable working with KPIs such as CAC, LTV, ROAS, etc.
- Comfortable being hands-on and owning execution end-to-end.
- Excellent communication and collaboration skills.
- Comfortable in a fast-paced, high-growth environment.
- Experience with marketing automation tools and CRM platforms.
- Fluency in English is required.
- We are a post-Series A start-up
- We are backed by YCombinator
- Fast growing startup with product market fit
- Founders also created https://fermatslibrary.com
- You can listen more about us here: https://bit.ly/2W7fVDR
- Nice work environment
- Competitive Salary
- Health Insurance
- Stock Options
- Annual Company Trip in a secret location
- and more!
Regardless of race, gender, religion, sexual orientation, age, disability, or if you're parenting the next generation of innovators, we firmly believe that what truly matters is how your skills, knowledge and personality fit our company. So bring your best professional version of yourself, and apply - we'd like to hear from you!