What are the responsibilities and job description for the Digital Marketing Coordinator position at Ampersand?
The Digital Marketing Coordinator helps plan, execute, monitor, and optimize digital marketing campaigns that drive awareness, engagement, and conversions for our clients. Reporting to the Creative Director, you will play a key part in the day-to-day execution of Digital Workgroup initiatives, including digital advertising, social media, email marketing, SEO, and web analytics. The ideal team member will be detail-oriented, organized, and have the drive to confidently execute digital strategies, contribute to campaign performance, and grow their expertise as digital marketing continues to evolve.
Position-Specific Responsibilities
This position is responsible for the following areas at Ampersand:
- Digital Strategy - Understand client business goals, client digital marketing strategies and tactics. Support in the research and development of client digital marketing strategies and tactics. Stay up to date with digital trends and best practices.
- Digital Advertising - Support the client digital advertising strategy by building search, display, and video campaigns using platform and industry best practices. Actively monitor campaign performance, trends, and budget while discovering opportunities for optimization. Assist in digital media placement coordination and insertion orders.
- Social Media - Support the client's paid and organic social media strategy by optimizing target audience, platforms, content types, and ongoing management. Plan and execute monthly social media content calendars. Monitor, review and optimize social ads and organic engagement.
- Email Marketing - Ideate and develop email campaigns that meet email strategy and client goals. Clean, import, and manage recipient lists through the use of audiences, segments, and tags. Build, test, and schedule/send email marketing campaigns that adhere to industry best practices.
- SEO & Web Support - Support on-site and off-site SEO strategies using website and local search audit tools. Execute ongoing optimization of on-page content, link building, citation management, and search engine performance.
- Analytics & Reporting - Support and understand client analytics and reporting dashboards using Google Analytics, Tag Manager, and LookerStudio. Assist in the execution of data collection and website and digital advertising metrics reporting. Offer insight and opportunities to improve digital strategy and execution.
Agency-Wide Responsibilities
- Embody the agency’s core values
- Foster a positive and productive workplace
- Achieve agency and client quality standards
- Contribute to the agency’s growth plan
Position Requirements
- Bachelor’s degree in marketing or related field
- 2 years of digital marketing experience, agency experience is a huge plus
- Demonstrable portfolio examples of your work
- Experience working with Google Ads, Google Tag Manager, Google Analytics, Google Looker Studio, and/or Google My Business (certifications a plus)
- Experience managing social accounts on Facebook, LinkedIn, and Instagram
- Experience with email marketing platforms, such as Mailchimp, Constant Contact, Klayvio, Nutshell
- Familiarity with Google Workspace applications (Docs, Sheets, Slides, etc.)
- Familiarity with Adobe Creative Cloud products (Photoshop, InDesign, XD, etc.)
Compensation
Salaried position, compensation based on experience and qualifications.
Benefits
- Generous Paid Time Off
- Paid Holidays (& Your Birthday)
- Bonus Program
- Health & Dental Insurance
- 401k with Company Match
- Disability Insurance
- Life Insurance
- Cell Phone Allowance
- Paid Maternity/Paternity Leave
- Paid Bereavement Leave
- Hybrid Work Opportunity
- Home Office Allowance
The Intangibles
- Flexible Schedule
- Education and Travel Opportunities
- Growth and Development Programs
- Team Outings, Holiday Parties, (& So Much More)
- Short Walk from the Beach in Downtown Pewaukee
- Some Pretty Sick AMP Swag
- The Occasional Office Dog