Personal Brand Social Media Manager

Founded in 2016 in Saint Petersburg, FL, Amped Fitness is one of the fastest-growing fitness companies in the United States. Our mission is to transform the fitness experience by generating results, impacting lives, and building a strong community. We're more than just a gym. We are a place where The World is Yours!

At Amped Fitness, we've reinvented the traditional gym model by focusing on a member-first approach, offering a high-quality fitness experience with world-class equipment and unique amenities at an affordable price. Our Experience-Design-Low-Price (EDLP) model is revolutionizing the fitness industry, setting us apart from the typical big-box gyms.

POSITION OVERVIEW

Amped Fitness is looking for a highly creative, digitally savvy social media professional who understands how to build and manage a strong personal brand across social media. This individual will work to capture professional journeys, leadership perspectives, business insights, industry experience, and day-to-day activities, translating them into engaging digital content. This is a hands-on role that combines personal brand strategy, content creation, video editing, social media management, and executive storytelling. You will be responsible for developing the content strategy, capturing and organizing footage, editing short-form and long-form videos, writing captions, managing publishing schedules, and monitoring performance across relevant platforms.

The ideal candidate knows how to make professional content feel authentic, engaging, and personal without losing its strategic purpose. You understand how to position an individual as a recognizable voice in their industry and create content that builds an audience, strengthens credibility, and drives meaningful engagement.

KEY RESPONSIBILITIES

• Own and manage a personal brand across LinkedIn, Instagram, TikTok, YouTube, and other relevant platforms.
• Develop and execute a strategy that aligns with the executive's professional goals, leadership style, and industry positioning.
• Plan and manage content calendars, publishing schedules, and ongoing social media activity.
• Capture and produce content around daily activities, business meetings, company milestones, travel, events, leadership discussions, and professional experiences.
• Lead the editing and production of high-quality short-form and long-form video content, including Reels, TikToks, YouTube Shorts, interviews, and professional video features.
• Transform raw footage, conversations, voice recordings, and everyday experiences into polished, engaging, platform-specific content.
• Develop content themes around entrepreneurship, leadership, business growth, fitness, industry insights, company culture, and personal experiences.
• Write compelling captions, posts, professional commentary, and thought-leadership content that reflect the executive's authentic voice and perspective.
• Monitor analytics, audience growth, engagement, reach, and content performance to continuously refine strategy.
• Organize and maintain a library of footage, photography, digital assets, and approved content.
• Coordinate content capture around business travel, speaking engagements, conferences, company events, and other professional commitments.
• Maintain discretion and professionalism when working with confidential business information, executive communications, and unreleased company initiatives.

QUALIFICATIONS

• 3 years of professional experience in social media management, personal brand management, digital content production, video editing, or executive communications preferred.
• Applicants must provide a portfolio showcasing personal brands or executive accounts they have managed, videos they have edited, written content they have developed, and examples of measurable audience or engagement growth.
• Demonstrated experience managing individual, executive, entrepreneur, or professional personal brand accounts.
• Advanced proficiency in video editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, or similar platforms.
• Strong understanding of LinkedIn, Instagram, TikTok, and YouTube, including platform-specific algorithms, audience behavior, and content optimization.
• Experience developing personal brand strategies, content calendars, and publishing schedules.
• Exceptional writing skills with the ability to develop engaging social media posts, professional commentary, thought leadership, and captions that reflect another person's voice.
• Experience with social media analytics, reporting, audience growth, engagement metrics, and performance optimization.
• Ability to work independently, anticipate content opportunities, and take ownership of the executive's digital presence.
• High level of professionalism, discretion, adaptability, and comfort working directly with senior leadership.

WHY JOIN US?

Work directly with executive leadership and take ownership of building and growing a personal brand alongside one of the fastest-growing fitness companies in the country. You'll have direct access to business growth, leadership, industry events, company milestones, and opportunities to create content that reaches a broad professional audience.

Office located in Pompano Beach, FL. In-office and on-location availability required.

Availability for business travel, events, and occasional weekends may be required.

APPLY TODAY

If you're a skilled social media strategist and video editor who knows how to build a personal brand, tell compelling stories, and turn everyday experiences into engaging digital content, we want to hear from you.

To apply, please submit your resume and a portfolio showcasing personal brands or executive accounts you have managed, videos you have edited, and examples of written content or social media strategies you have developed. Please include links to relevant social media profiles and examples of your work. Applications without a portfolio or relevant work samples may not be considered.