What are the responsibilities and job description for the Digital Campaign Specialist position at Ampcus Inc?
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Digital Campaign Specialist
Location(s): Malvern, PA
(Remote)
Job Summary:
We are seeking a Digital Campaign Specialist with 3-5 years of experience in digital marketing to support and execute integrated multi-channel digital campaigns. The ideal candidate will have hands-on experience with email marketing, landing pages, search marketing, CMS platforms, and campaign execution while collaborating with cross-functional and global teams to deliver high-quality digital customer experiences.
Key Responsibilities:
Job Title: Digital Campaign Specialist
Location(s): Malvern, PA
(Remote)
Job Summary:
We are seeking a Digital Campaign Specialist with 3-5 years of experience in digital marketing to support and execute integrated multi-channel digital campaigns. The ideal candidate will have hands-on experience with email marketing, landing pages, search marketing, CMS platforms, and campaign execution while collaborating with cross-functional and global teams to deliver high-quality digital customer experiences.
Key Responsibilities:
- Execute multi-channel digital campaigns across web, email, search, social media, and digital advertising channels.
- Build and manage campaign landing pages, event pages, emails, automation workflows, and web content.
- Participate in campaign kick-off meetings and ensure complete understanding of campaign objectives and requirements.
- Coordinate campaign assembly, coding, creative assets, content publishing, and quality assurance.
- Implement and optimize customer journeys across digital channels.
- Support search optimization through organic keyword research and paid search campaign execution.
- Create, publish, and launch digital campaign assets within established timelines.
- Perform A/B testing for emails, landing pages, and search advertisements.
- Coordinate campaign launches and ensure successful deployment across all digital channels.
- Prepare campaign rollout documentation and coordinate with regional and country teams.
- Gather campaign feedback and collaborate with stakeholders to implement improvements.
- Monitor campaign performance and recommend optimization opportunities based on best practices.
- Ensure exceptional customer experience throughout the digital journey.
- Collaborate closely with marketing, communications, digital channel, social media, and CRM teams.
- Bachelor's degree in Marketing, Digital Communications, Information Science, or a related field.
- 3-5 years of digital marketing experience.
- Experience implementing multi-channel digital marketing campaigns.
- Hands-on experience with:
- Email marketing
- Landing pages and forms
- Search marketing (SEO/SEM)
- Content Management Systems (CMS)
- Web content management
- Strong understanding of digital marketing technologies and campaign execution.
- Ability to advise stakeholders on digital marketing best practices, including web and email optimization.
- Experience collaborating with cross-functional and global teams.
- Strong communication, analytical, and problem-solving skills.
- Ability to manage multiple projects and meet tight deadlines.
- Detail-oriented with strong organizational skills.
- Self-motivated with a proactive approach and strong ownership mindset.
- Experience with:
- Sprinklr
- Eloqua
- Scrivito CMS
- Experience with demand generation campaigns.
- Knowledge of digital campaign optimization and customer journey best practices.
- Digital Campaign Management
- Email Marketing
- Marketing Automation
- SEO/SEM
- Landing Page Development
- A/B Testing
- Content Management Systems (CMS)
- Demand Generation
- Digital Analytics
- Campaign Optimization
- Customer Journey Mapping
- Cross-functional Collaboration
- Project Coordination
- Web Content Management
- Digital Advertising
- Sprinklr
- Eloqua
- Scrivito CMS
- CRM lead management experience
- Experience working with global marketing teams
- Fast-paced, collaborative environment
- Opportunity to work with cross-functional and global stakeholders.