What are the responsibilities and job description for the Sales And Marketing Specialist position at AMP Sales & Marketing Solutions?
Company Description
AMP Sales & Marketing Solutions is the advertising sales division of Sinclair, Inc., one of the largest media companies in the United States. We specialize in connecting brands with their target audiences across digital, traditional, local, social media, audio, CTV, and streaming platforms. Our purpose is to amplify brand messaging and drive measurable results through innovative and scalable advertising solutions. With a nationwide reach and a focus on local markets, we are committed to elevating businesses by ensuring their voice is heard by the right audience, on the right platform, at the right time.
Role Description
This is a full-time, on-site role for a Sales and Marketing Specialist, based in Charleston, WV. The Specialist will be responsible for generating new sales opportunities, developing and maintaining client relationships, and creating tailored marketing strategies to meet client needs. Day-to-day tasks include conducting market research, analyzing customer insights, designing promotional campaigns, maintaining sales records, and providing regular updates to the sales and marketing teams to ensure alignment and effectiveness.
Qualifications
- Strong skills in Sales, Client Relationship Management, and Business Development
- Experience in Marketing Strategy Development, Market Research, and Campaign Planning
- Proficiency in Digital Marketing techniques, Social Media Marketing, and SEO/SEM
- Excellent Communication, Negotiation, and Presentation skills
- High level of organizational and time-management abilities
- Capacity to analyze market trends and interpret data analytics
- Self-motivated and able to work effectively in a fast-paced, team-oriented environment
- Bachelor’s degree in Marketing, Business, or a related field is preferred
- Familiarity with media and advertising solutions is a plus