What are the responsibilities and job description for the Innisfree Social Media Intern position at AMOREPACIFIC?
Social Media Community & Content Intern (Innisfree - Amorepacific US)
Amorepacific US is seeking a creative and organized Social Media Community & Content Intern to join our dynamic in-house team supporting innisfree, a fast-growing K-beauty brand. This is an exciting opportunity to work on impactful social media strategies, brand partnerships, content creation, and community engagement. You’ll gain hands-on experience at the forefront of the beauty industry while contributing to a global brand that has been driving innovation for over 75 years.
Key Responsibilities
Content Creation & Campaign Support:
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
Amorepacific US is seeking a creative and organized Social Media Community & Content Intern to join our dynamic in-house team supporting innisfree, a fast-growing K-beauty brand. This is an exciting opportunity to work on impactful social media strategies, brand partnerships, content creation, and community engagement. You’ll gain hands-on experience at the forefront of the beauty industry while contributing to a global brand that has been driving innovation for over 75 years.
Key Responsibilities
Content Creation & Campaign Support:
- Assist in brainstorming and creating unique, organic content for TikTok, Instagram Reels, and other priority platforms.
- Develop creative concepts for content series and social-first campaigns with the social team.
- Help design social assets using Canva for Instagram Stories, Reels, & Carousels.
- Shoot and edit video content for social media, speaking to camera when needed.
- Monitor and engage across all social touchpoints by liking and responding to comments, DMs, and tagged content, including ongoing review of recent and boosted posts
- Proactively drive conversation by participating in relevant cultural moments, trends, and comment threads while authentically integrating the brand
- Engage with creators, influencers, partners, and key retailers (e.g., Sephora, Sephora Squad) to strengthen brand visibility and relationships
- Support community building by recognizing meaningful creator and audience milestones and high-impact content opportunities
- Curate and obtain usage rights for user-generated content (UGC) to amplify brand storytelling.
- Monitor social trends and pop culture moments to identify opportunities for dynamic brand content.
- Pull weekly social media performance reports using Dash Hudson, identifying actionable insights.
- Analyze campaign metrics to inform future content strategies and provide leadership with data-driven recommendations.
- Manage closet inventory, including organization, tracking, and upkeep
- Coordinate and fulfill creator product orders
- Provide daily operational and administrative support as needed
- Bachelor’s Degree (or pursuing one) in Communications, Marketing, or a related field.
- 1-2 years of experience in social media, content creation, public relations, or marketing (beauty or lifestyle experience preferred).
- Proficiency in Canva and video editing tools. Comfortable in front of the camera.
- Strong understanding of the beauty industry and social media trends.
- Excellent copywriting, organizational, and communication skills.
- Ability to manage multiple tasks, meet deadlines, and thrive in a fast-paced environment.
- Hands-on, collaborative team player with a positive attitude and “roll-up-your-sleeves” mentality.
- Must be passionate about beauty and working in social media
- This role offers a chance to gain real-world experience in social media strategy, providing the perfect foundation for a career in beauty and communications.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.