What are the responsibilities and job description for the Digital Trade Marketing Manager position at AMOREPACIFIC?
About the Brand
Laneige is a globally renowned Korean skin care brand with over 25 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site.
We are looking for a motivated and retail-experienced individual who has a passion for skincare and beauty. The Digital Trade Marketing Manager will support the Go-To Marketing Strategy for our digital distribution: DTC site, Amazon and Aritaum. Our ideal candidate would have a strong background with Amazon and a deep understanding of skincare/beauty landscape at large. This
individual would thrive in structured creative and strategic environments and have strong communication and organizational skills
Principal Accountabilities
Manager or Senior Manager, Trade Marketing, Digital
The candidate would be responsible for tasks across DTC, TikTok Shop and Amazon channels such as:
- Develop scalable retail marketing efforts to increase brand awareness, drive traffic and increase sales
- Evaluate effectiveness of channel marketing programming and optimize in real time
- Ensure all retailer assets are consistent, are regularly optimized, and are representative of brand ethos.
- Prepare and brief creative for production and editing of marketing channel assets (inclusive of video content management)
- Communicate effectively with cross functional partners who operationally manage DTC, Amazon, and TikTok Shop channels
- Partner with TikTok Shop agency and account leads to plan and execute strong monthly programming, such as webinars, livestreams, creators challenges, GWP sampling programs and beyond
- Manage marketing support needs for production and logistics for eventing
- Support strategic channel campaign programming from inception through execution (both full price and promotional programming)
- Maintain calendar of launches, activities, partnerships, etc. in digital channels
- Partner with the Paid Performance team to execute co-op paid media efforts for DTC, TTS & Amazon campaigns
- Collaborate cross functionally with product marketing, consumer marketing, influencer marketing and social teams
- Liaise with Affiliates team to execute strong marketing campaigns programs
- Support DTC team to build strong CRM programming (loyalty, trigger communications)
- Maintain pulse on industry best practices for beauty marketing as well as performance benchmarking
- Assist Assoc. Director with annual A&P budget reconciliation and program invoices
Qualification and Experience
- Experience in Marketing (5 years)
- Ecommerce / E-retail experience (2 years)
- Gen Z brand experience & beauty experience preferred (Amazon, TTS, and/or DTC experience is required)
- Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
- Willingness to travel and work in a global team of professionals (less than 20%)
Skills & Personal Attributes
- Resourceful, motivated go-getter
- Respected team player
- Innovative problem solver
- Attentive to detail
- Multi-functional and project management skills
- Able to work under pressure and tight schedule
- Adapt to changes and environment quickly
- Thinks innovatively and delivers new ideas
- Ability to work independently/be a self-starter
- Energizes and enables others
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching.
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.