General Manager, San Marcos Premium Outlets

Purpose and Objective:

AMIRI is looking for a General Manager for its soon-to-open retail location in the San Marcos Premium Outlets! This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following:

- Sales Responsibilities

- Retail Operations

- Personnel Management

- Detail-Oriented in-Store Operations

Working alongside and reporting to the Management team, the GM will be a strong and charismatic leader who thrives building relationships with both internal and external parties. The GM will serve as a strong ambassador of the AMIRI brand and values, including compassionate leadership, strong business acumen, and enthusiastic ambition. Our ideal GM knows that quality customer service and a commitment to teamwork should never suffer, no matter how busy the location may be!

• Motivate team to achieve all sales targets set by the Company, build a strong client base, and develop sales plans.
• Partner with HQ Retail to analyze and interpret sales figures and CRM activity to develop employee and store goal targets.
• Develop and execute strategies for generating sales to meet goal targets.
• Oversee in-store promotional displays and customer events, liaising with Visual Merchandising and Brand where necessary.
• Maintain awareness of local & luxury market trends and monitor local competition activity.
• Build relationships with local and VIP clients; work closely with HQ Retail to coordinate events & activations.
• Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate.
• Thoroughly train team in line with AMIRI’s customer service best practices – from greeting customers, to closing sales, to handling challenging client issues in line with Company standards.
• In coordination with the Corporate team, complete VM directives as required in a timely manner.
• Stay up to date with local, industry, and luxury trends – addressing with internal teams.

• Efficiently oversee the day-to-day operations of the store, minimizing costs and risks.
• Partner with HQ Retail to train team on loss prevention best practices.
• Complete regular Health, Safety, and Compliance audits for the HR/Facilities team.
• Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition. Train team on common workplace injury prevention, specific to the store location.
• Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure team is aware of the expectations for cleanliness, health, and safety.

• Motivate, guide, encourage, and support all store team members.
• Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management.
• Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding.
• Partner with Merchandising and Sales teams to complete regular product and/or product knowledge with each new collection with all staff.
• Partner with HR to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks.
• Regularly update the team on business performance, Company initiatives, and other relevant updates.
• Train team members on all required/essential duties of each position.
• Create and publish schedules in line with local guidelines and regulations.

• 3-5 years of progressively responsible luxury retail management, directly supervising a non-exempt employee population.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with local and federal labor laws.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS.
• Additional language skills a plus.

Who We Are:

Founded in 2014, AMIRI is a global luxury house based in Los Angeles. The brand’s intrinsic California spirit is deeply rooted in authenticity and creativity, with collections influenced by Hollywood and infused with West Coast skate and music culture.

The brand’s trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week, a robust international wholesale business, and a growing retail Flagship footprint. The brand's first stand-alone boutique opened on Rodeo Drive in 2020, and AMIRI has since expanded to twenty storefronts in key cities including New York, Miami, Las Vegas, Dallas, Chicago, Tokyo, and Dubai.

AMIRI’s culture and contemporary vision prioritizes quality, creativity, and innovation in every facet of the business. Founder and Creative Director Mike Amiri continues to safeguard and shape the artistic vision of the brand and design studio.

As the brand’s presence expands globally and is one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is looking for visionary individuals with a creative and entrepreneurial mindset to join our team!