What are the responsibilities and job description for the Marketing Automation Specialist position at American University?
Marketing Automation Specialist
Apply locations : Spring Valley Campus (Washington, DC)
Time Type : Full time
Posted on : Posted 3 Days Ago
Job Requisition ID : R842
Department : Kogod School of Business
Work Modality : Hybrid 03 (On Campus 1 day / Week)
Union : SEIU Local 500 - Provost & Enrollment Division
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.
About the Department / Unit :
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Join an award-winning creative team that uses engaging storytelling to promote American University's business school. Our values are simple : use business as a force for meaningful change. You'll work in an internal agency, collaborating with other creatives including a social media manager, designers, writers, digital marketers, and event managers.
Summary :
This role is responsible for driving lead generation and building brand awareness across multiple channels through inbound marketing campaigns and marketing automation. The position is key to delivering prospective students and student journey communications designed to maximize engagement, applications, and student enrollment.
The person in this position will strategize, develop, execute, and measure campaigns in collaboration with the marketing and admissions teams. Responsibilities include workflow configuration, audience segmentation, email marketing, website updates and maintenance, and data management and reporting using Hubspot.
This position reports to the Director of Digital Marketing in the Kogod School of Business Marketing team and will work closely with the Admissions team and other divisions within the school.
Essential Functions :
- Marketing Automation & Email Campaign : Develop personalized experiences in Hubspot to automate constituent journeys. Lead school-wide email campaigns and communication journeys. Create audience segmentations, build, configure, and test campaigns, and monitor and optimize delivery based on goals.
- Data Analysis & Research : Establish and monitor KPIs, conduct tests to improve KPIs, and identify tactics for enhancing the communication journey of prospects, students, alumni, faculty, and staff.
- Web Content Updates : Create landing pages, manage web updates and maintenance requests, and improve user experience across devices and browsers by analyzing web traffic data.
- Other Duties as Assigned.
Competencies :
Position Type / Expected Hours of Work :
35 hours a week with hybrid schedule. This position is Union Eligible.
Salary Range :
60,000 to $70,000 / year; commensurate with experience.
Required Education and Experience :
Preferred Education and Experience :
Benefits :
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, and several leadership development certificates.
Other Details :
Hiring offers are contingent on successful completion of a background check. Employees in staff positions must deliver services from DC, Maryland, or Virginia, or perform work on-site.
Contact Us :
For more information or assistance, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution.
J-18808-Ljbffr
Salary : $60,000 - $70,000
