What are the responsibilities and job description for the Brand & Product Marketing Manager position at American University of the Caribbean?
Company Description
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
VisitAdtalem.com for more information, and follow on Twitter and LinkedIn.
Job Description
This position is responsible for creating marketing plans and implements long and short-term marketing strategies in order to meet institution objectives. This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem Offers a Robust Suite Of Benefits Including
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
VisitAdtalem.com for more information, and follow on Twitter and LinkedIn.
Job Description
This position is responsible for creating marketing plans and implements long and short-term marketing strategies in order to meet institution objectives. This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.
- Develops and implements marketing strategy focusing on enrollment growth and brand awareness through integrated campaigns and oversees creation of marketing collateral including, but not limited to: brochures, posters, print ads, videos, photographs, presentations, and direct mail. Assists in the production of promotional videos for the institution.
- Oversees the marketing budget, including budget planning and reconciliation.
- Builds and maintains vendor relationships with the advertising agency of record, public, fulfillment house and others as necessary.
- Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of student services and enrollment services.
- Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
- Completes other duties as assigned.
- Performs other duties as assigned.
- Complies with all policies and standards.
- Bachelor's Degree in marketing.
- Master's Degree Preferred
- Six (6) plus years marketing experience as well as managing staff.
- Computer proficiency in Microsoft Office, Internet and web applications.
- ROI measurement, metrics development to assess ROI.
- Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts.
- Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
- In-depth knowledge of marketing techniques and financial principles.
- Extensive web site management/creative experience.
- Ability to travel approximately 30%.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem Offers a Robust Suite Of Benefits Including
- Health, dental, vision, life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Salary : $70,696 - $124,230
