Demo

General Manager - American University

American University and Careers
Washington, DC Full Time
POSTED ON 3/17/2026
AVAILABLE BEFORE 5/17/2026
The General Manager role is the key part of the Van Wagner team that operates our partnership at La Salle University in Philadelphia. We’re looking for entrepreneurial self-starters that are driven, team-oriented, never shy away from a challenge, and have a can-do attitude to join our fast-growing team.

Responsibilities include, but are not limited to:
  • As a representative of the University, you will build and maintain positive working relationships with local and regional businesses, the campus community, and especially the athletics department (or conference office where applicable)
  • Development and implementation of annual business plan that will allow the partnership to maximize revenue, exposure for the institutional brand, and value to the corporate partners involved with the program
  • Management of annual budgets
  • Work with decision-makers to extend and increase their commitment to the school
  • Develop and maintain relationships with top University Administrators
  • Prospecting, scheduling, and conducting initial discovery meetings with new businesses that would benefit from associating with the school or conference
  • Fulfill the terms of agreements that provide advertising, marketing, and promotional benefits to sponsor businesses. This can include platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.
  • Update new business development activities in the CRM system

What We’re Looking For: ·
  • Experience working in marketing, advertising, sales, or events
  • Ability to work flexible hours, including some evenings, weekends and, on rare occasions, holidays. (Don’t worry, we make up for it with time off and remote/hybrid scheduling at other times of the year!)
  • Great interpersonal communication skills
  • Demonstrated professionalism
  • Energetic and self-motivated attitude
  • Competitive response to challenges (A “Bring it on!” attitude)
  • Hard work and persistence
  • Coachability
  • Strong organizational skills
  • Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel
  • Proficient with Social Media platforms

Why Van Wagner May Be Right For You:
An unmatched culture within our organization that focuses on building trust with our team members, sponsor businesses, schools, and conferences partners through a people-first approach that delivers business results

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Salary.com Estimation for General Manager - American University in Washington, DC
$145,836 to $233,921
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other General Manager - American University jobs in the Washington, DC area that may be a better fit.

  • American University Washington, DC
  • American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned... more
  • 21 Days Ago

  • American University Washington, DC
  • American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned... more
  • 16 Days Ago

AI Assistant is available now!

Feel free to start your new journey!