Director of Marketing

Director of Marketing

Location: Caldwell, ID

Job Type: Full-Time | Monday- Friday (Saturday, as/if team oversight is required)

Company: American Rooter & Drain

Reports To: C Level Executives

Join Our Team. Drive Our Brand. Lead Our Growth.

American Rooter & Drain is looking for a creative, strategic, and results-driven Director of Marketing to lead our brand and demand generation efforts. You'll manage top-tier marketing vendors, in-house social media team, and play a critical role in converting leads through close collaboration with our Customer Service and Sales teams.

If you're a pro at coordinating PPC campaigns, optimizing lead funnels, and creating compelling content, this is your stage to shine.

What You'll Do

• Oversee and manage relationships with digital vendors (Google PPC, Bing Ads, social media agencies, etc.)
• Plan, direct, and monitor multi-platform campaigns to maximize lead generation and ROI
• Coordinate editing and production with external media professionals
• Partner with CSR and Sales Managers to train staff on customer communication and lead closing strategies
• Analyze marketing data and team performance to refine campaigns and messaging
• Oversee and manage internal marketing team directions and workflow: serve as backup for design and social media management
• Manage the marketing budget and provide weekly reporting to leadership
  
  

What We're Looking For:

• 3 years in a marketing management role, preferably with vendor oversight
• Hands-on experience with digital ad platforms (Google Ads, Meta Business, Bing)
• Strong visual content skills - you know how to shoot (and frame!) video/photo content
• Confident in coaching frontline staff on customer service and sales best practices
• Highly organized, proactive, and analytical
• Strong communication and leadership skills
• Ability to implement AI initiatives while maintaining our authentic brand voice, local roots, and human connection
  
  

Bonus If You Have:

• Google Ads or Meta certifications
• Experience with CRM and campaign tracking tools
• Previous work in home services or trades-based businesses
• AI platforms and integration methods
  
  

Why Join American Rooter & Drain?

• Collaborative team, invested in your growth
• Strong core values: attitude, integrity, professionalism, and a united front
• Competitive pay and performance-based incentives
• Opportunity to impact a fast-growing, high-reputation company
• Job Type: Full-time
• Pay: $60,000 to $90,000.00 per year (Dependant Upon Experience)
• Benefits:
• Health, Dental & Vision Insurance (100% Covered for Employee, Dependants paid by Employee)
• Paid Time Off
• Bonus opportunities
  

Must be able to pass background screening.

Apply now and become the heartbeat behind the brand.

We're growing fast, are you ready to join?