Vice President Ecommerce

Job Title: VP of eCommerce

Summary: The VP of eCommerce is responsible for developing, executing, and continuously evolving an integrated marketing strategy for our client, a top industrial B2B Wholesaler of capital goods and supplies, with a strong focus on brand growth, performance marketing, customer centricity, digital transformation, and sustainable commercial growth. This role connects brand strategy and demand generation, ensuring marketing programs strengthen brand awareness, improve lead generation, support revenue growth, and deliver a consistent omnichannel customer experience. The VP of eCommerce uses data-driven insights, customer feedback, and market intelligence to continuously improve marketing effectiveness, digital performance, and the overall customer journey. Through strong cross-functional leadership, this position ensures marketing initiatives are aligned with broader company and eCommerce priorities and deliver measurable business impact.

Responsibilities:

• Develop and implement an integrated marketing strategy aligned with company objectives, including brand growth, demand generation, customer acquisition, and revenue performance.

• Lead and develop cross-functional teams across performance marketing, brand management, campaign management, content, social media, CRM, and related marketing functions.

• Own branding, content marketing, lead generation, and performance marketing activities, including SEO, Paid Search, Shopping, Display, Retargeting, email marketing, social media, print, and partnerships.

• Optimize the entire customer journey across digital and physical touchpoints, ensuring a consistent and effective omnichannel customer experience.

• Utilize data analytics, market research, competitive insights, and customer feedback to continuously improve marketing and sales strategies.

• Drive and implement digital transformation initiatives within marketing, including the effective use of CRM, CMS, web analytics, marketing automation, personalization, and emerging technology solutions.

• Establish and execute integrated digital campaigns that connect brand-building activity with measurable commercial outcomes.

• Own marketing budget management, forecasting, and data-driven steering of marketing investments, ensuring disciplined spend allocation and strong ROI accountability.

• Establish and maintain a rigorous KPI and reporting framework, including regular performance monitoring, test-and-learn practices, and actionable insights for senior leadership.

• Collaborate closely with the President and senior leadership team to align marketing priorities with broader business strategy and growth objectives.

• Partner closely with eCommerce leadership and cross-functional teams, including Data Analytics, Design/Creative, Engineering, Merchandising, Product Management, Sales, and Finance, to ensure seamless execution across the full customer journey.

Build and manage relationships with third-party partners, agencies, and platform vendors to support scalability, innovation, and channel performance.

• Stay at the forefront of market trends, platform updates, competitive dynamics, and

emerging best practices to proactively adjust strategy and strengthen brand and growth

outcomes.

• Define and refine marketing processes, frameworks, and best practices to ensure

scalability, consistency, and executional excellence across channels and markets.

• Perform other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, eCommerce, or a related field;

Advanced degree preferred.

• 10 years of progressive marketing experience, including significant leadership in brand

strategy, performance marketing, and digital or eCommerce growth, preferably in a B2B

environment.

• Minimum of 5 years of people leadership experience, including building, leading, and

developing high-performing marketing teams.

• Proven track record of developing and successfully executing integrated and omnichannel

marketing strategies that connect brand-building with measurable commercial results.

• Demonstrated expertise in branding, content marketing, lead generation, and digital and

performance marketing across channels including SEO, Paid Search, Shopping, Display,

Retargeting, email marketing, and social platforms.

• Strong analytical skills and experience using data to derive actionable insights, inform

strategic decisions, and drive continuous optimization; familiarity with tools such as

GA4, Power BI, SQL-based reporting, CRM, CMS, marketing automation, and web

analytics platforms preferred.

• Proven ability to manage multi-channel marketing budgets, forecast results, and deliver

against ROI, growth, and customer acquisition targets.

• Strong understanding of customer journey mapping, omnichannel marketing, campaign

planning, and alignment of marketing strategy with sales and eCommerce objectives.

• Experience selecting, implementing, or optimizing modern marketing technologies and

digital tools, including CRM systems, content platforms, personalization capabilities, and

emerging AI-enabled solutions.

• Excellent written and verbal communication skills, with the ability to influence senior

stakeholders, align cross-functional teams, and represent marketing priorities effectively

across the organization.

• Strong leadership capability with an entrepreneurial mindset, strategic agility, creativity,

and a hands-on approach to execution.

• Ability to work in an office environment with travel as required.

If you are a qualified candidate, please upload your resume and Craig Wilson will reach out to you right away!