What are the responsibilities and job description for the Social Media and Marketing Coordinator position at American Medical Sciences Center?
Social Media Marketing Specialist
Position Summary
The Social Media Marketing Specialist will be responsible for planning, creating, and managing content across all social media platforms. This role focuses on brand awareness, lead generation, student engagement, and supporting marketing campaigns aligned with enrollment goals.
Key Responsibilities
· Develop and execute a comprehensive social media strategy aligned with enrollment and marketing goals.
· Create engaging content including posts, reels, stories, short-form videos, graphics, and captions.
· Manage and grow platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
· Collaborate with Admissions and Career Services to highlight student success stories, workshops, and events.
· Monitor engagement metrics and generate monthly performance reports.
· Run and optimize paid social media campaigns (Meta Ads, TikTok Ads, etc.).
· Respond to comments and messages in a timely and professional manner.
· Coordinate content calendars and ensure consistent posting schedules.
· Stay updated on social media trends and implement innovative strategies.
Qualifications
· Bachelor’s degree in Marketing, Communications, or related field (preferred).
· 3 years of experience managing social media accounts for a business or educational institution.
· Proficiency in Canva, Adobe Creative Suite, or similar design tools.
· Experience with social media analytics and paid advertising platforms.
· Strong copywriting and communication skills.
· Ability to work independently and meet deadlines.
· Experience in higher education marketing is a plus.
Skills & Competencies
· Creative and strategic thinking
· Strong organizational and project management skills
· Data-driven decision making
· Video editing and content creation skills
· Professional communication and brand alignment
Compensation & Schedule
Employment Type: Full-Time or Part-Time (to be discussed)
Compensation: Competitive and based on experience
Location: Glendale, CA (On-site with potential hybrid flexibility)
Equal Opportunity Employer
AMSC College is an equal opportunity employer and values diversity in the workplace.
Pay: $27.00 - $29.00 per hour
Work Location: In person
Salary : $27 - $29